Last month’s ‘Happy Chewbacca’ viral showed the power (and unpredictability) of social media. Georgina Parsons, Head of Communications UK Visibrain looks at how the department store Kohl’s made smart use of its sudden fame, and what marketers can learn from this great disturbance in the Force…
Facebook has launched a ‘bots store’, letting brands create their own robotic customer service reps that can interact with Whats App and Messenger users.
Marketing tech firm Persado has secured a $30mn Series C financing led by Goldman Sachs and previous investors include both Bain Capital Ventures, Start Vest partners and American Express.
eBay Advertising has launched a new TV targetting tool that detects when a user is likely to be ‘second screening’- sending relevant shopping ads to thier mobile screens.
Web design firm Frooition increased conversions by 21% while reducing costs by over 65%, working with Google to reduce restrictions based on adverts.
Amazon and Google are the most popular sources of gift ideas among US consumers this Christmas shopping season, however 27% are also using Facebook (the same percentage as Pinterest) according to a new survey.
With Amazon opening its first physical store, Apple Pay replacing credit cards and self-updating pricing labels in supermarkets, the worlds of ecommerce and high street retail are becoming ever-more entwined. As part of our review of the year, we look back at the key trends that shaped ecommerce in 2015, including China’s record-breaking ‘Singles day’, … [Read more…]
A national survey of UK shoppers’ online shopping habits has revealed that almost five percent people have taken ‘sick days’ from work in order to wait in for a delivery, potentially costing the UK economy and employers millions of pounds each year.
Last year Black Friday created a home delivery bottleneck and saw some companies run out of stock. David Jinks at Fastlane says spreading deals over the week will bust the Black Friday log jam.
eBay Advertising has launched a new, predictive targeting tool for identifying and segmenting five different types of ‘parent’ shoppers on the online marketplace.