With rising levels of data and growing pressure to deliver a more personalised service, companies are increasingly switching to the new ‘Chief Data Officer’ role. Boris Huard, Managing Director, Experian Data Quality, argues why an expert who can define the organisation’s data strategy and become the guardian of data quality will be a crucial role … [Read more…]
From Google Drones, Amazon Wands and Apple Pay, the worlds of ecommerce and high street retail are becoming ever-more entwined. With more shoppers going mobile, using click and collect and ‘showrooming’, digital is offering more buying choice than ever before. This was the year that Alibaba floated on the US stock exchange and social networks … [Read more…]
61% of UK shoppers will have found gift ideas from researching the web site of online retailer, Amazon, this Christmas, with 50% getting ideas from searching on Google, according to new research.
eBay has updated its iPad app following news that 59% of its users are multi-screen shoppers.
The shifting sands of SEO best practice continued to challenge marketers this year. Major new algorithm changes meant that low quality links, guest blogging posts and Google+ authorship were all relegated on Google results pages. However, Google felt the squeeze of EU pressure this year, as the dominant internet giant was forced to submit to … [Read more…]
Amazon has launched a new bidding option that lets buyers hit a button marked “Make an offer” on selected product pages, instead of just adding them to their cart.
eBay is to cease all regular ad deals to focus solely on programmatically traded campaigns for a week, as part of an ad trading experiment in the UK.
The typical British high street is set for a boost this Christmas as shoppers are poised to make three additional shopping trips each to collect parcels bought through Click & Collect services, according to new research from eBay.
A number of high-profile retailers have rejected using Apple Pay in their stores, despite growing popularity of the new contactless payment service.
eBay has appointed performance marketing agency R.O.EYE to run affiliate campaign activity in Germany, as it continues to focus on international expansion.