Social media has ignited a new level of engagement between advertisers and consumers, but can this level of oversharing leave people prone to identity thieves? Justin Schamotta, senior staff writer at Choose, explains how advertisers can avoid putting customers at risk while encouraging engagement and building loyalty.
A number of high-profile websites have failed when there has been a surge of traffic- with the Olympics and UCAS websites failing most recently. Andreas Edler, managing director of Hostway UK, looks at how such outages can lose sales and deter customers from coming back to the site – especially if it fails during a … [Read more…]
Twitter plans to make it more difficult for users to avoid advertisements on mobile. According to global digital marketing agency, Fortune Cookie, the news is unsurprising and detracts from more interesting and important developments at Twitter.
Digital marketing firm Add People have trawled the web and examined the best ways that businesses are using Twitter to grow their brands and win new clients and customers. This list of the top twenty tactics is designed to help boost business on the social media network.
London was the most popular location out of the 1.8 million online hotel searches in November 2011, according to new data.
Vodafone UK has signed a deal with tag management system TagMan in an effort to expand its digital marketing strategy and activity in the UK.
Marketers are increasing advertising spend with Facebook at a much faster pace than paid search advertising, according to new research.
This month saw payday lender Wonga pull a section of its website which suggested payday loans could be viewed as an alternative to making use of a student loan, following mass outrage. The firm said the main purpose of the content was search engine optimisation (SEO). Julia Kukiewicz, editor of consumer site Choose.net, looks at … [Read more…]
As digital marketing grows at a rapid pace, how is affiliate marketingchanging, and what does the current data tell us? In the second and final part of this series, Owen Hewitson, Client Strategist, Affiliate Window & buy.at, looks at the fears and threats that performance marketers believe they face.
As digital marketing grows at a rapid pace, how is affiliate marketing changing, and what does the current data tell us? In the first of a two-part series, Owen Hewitson, Client Strategist, Affiliate Window & buy.at, takes a closer look at three recent industry surveys, to see where affiliate marketing is heading.