2 in 5 web users ‘unaware that Google Adwords are adverts’
Up to 40% of web users are unaware that the Google Ads above their search results are paid-for advertisements, according to new research.
digital marketing
SEO mystery: Interflora vanishes from Google search after Valentine’s promotion
Interflora has disappeared from the front page of Google’s natural search results, fuelling speculation that the florist has breached the search engine’s guidelines.
SEO mystery: Interflora vanishes from Google search after Valentine's promotion
Interflora has disappeared from the front page of Google’s natural search results, fuelling speculation that the florist has breached the search engine’s guidelines.
UK digital ad trends: Display budgets moving to video?
Ad agencies are spending more on online video, with many shifting budgets from display to fund the investment, according to a new UK survey.
Marketers to increase social media ad spend in 2013
U.S. consumers spend 20 percent of their online time and 30 percent of their smartphone time on social media—accounting for a whopping 121 billion minutes each month. And marketers are starting to adjust their ad campaigns and budgets to keep pace, according to a recent survey commissioned by Vizu, a Nielsen company.
Digital fashion trends: ASOS and Debenhams top search visibility
The battle for the online customer was evident at London Fashion Week, as leading fashion retailers moved well past physical audiences to showcase their latest collections in a bid to grow their online footprint. New research indicates that ASOS and Debenhams are leading the way in terms of visibility on both paid and organic search … [Read more…]
Most paid social ads being used as part of integrated campaign
The majority of advertisers are using paid social media advertising in conjunction with other online and offline advertising (66% and 51%, respectively), according to new research.
Interflora hires Croud for digital marketing push
Interflora has appointed Croud to manage the florists search, social, mobile and display campaigns as part of a new digital push.
EPiServer and Silverpop unite for digital marketing boost
Digital marketing firms EPiServer, and Silverpop have joined forces, integrating their platforms as the companies look to provide an improved service for clients.
LBi and Digitas to merge after Publicis buy
US-based agency Digitas is merging with Dutch agency LBi, as parent company Publicis looks to consolidate its global digital marketing network.