Boxing day retail search ad revenues ‘double on last year’
UK retail search advertisers saw their ad revenue double year-on-year, as consumers shifted their browsing from desktops to mobiles, according to new research.
digital marketing
Over three times more searches for hotels at home than away
60% of the 3.3 million UK consumer online searches for hotels made a month ahead of the festive season were for lodgings domestically, reveals analysis of the latest quarterly search intelligence for the sector from digital marketing agency, Greenlight.
Half of consumers want a ‘dislike’ button for annoying ads – study
The majority of global consumers are still finding online ads annoying, with half calling for a ‘dislike’ button on Facebook to vent their frustrations with a brand, according to new research.
Major UK retailers 'failing to optimise email marketing for mobile '
The top online retailers in the UK and US are underperforming at critical elements of email marketing, including sign up and subject lines, according to a new report.
Home schooling website picks Found for marketing drive
EdPlace is working with digital marketing specialists Found to drive traffic to its parent-focused education platform.
Digital marketing in Latin America 2013: A snapshot of the internet’s fastest growing region
The Latin America online population grew faster than any other global region in the past year, rising 12% to 147 million visitors, according to new research.
Yandex search engine marketing in Russia unveils new digital marketing techniques
New developments at Yandex unlock new approaches for search engine marketing in Russia. Their redesigned results pages unlock new digital marketing techniques for brands as new “snippets” allow results to be more deeply integrated.
Salesforce buys ExactTarget to boost marketing automation
CRM platform Salesforce.com has bought cloud marketing suite ExactTarget, in a deal valued at $2.5 billion.
Mobile news usability study: Guardian tops list
The Guardian has come out top in delivering the best mobile news experience, followed by the Independent, according to a new report from EPiServer.
Right to reply: Google’s Penguin 2.0 update will favour ethical SEO campaigns
Digital marketing agency SiteVisibility looks at where SEO goes following the latest Google update.