Burger King is resurrecting its 10 year old viral marketing phenomenon ‘Subservient Chicken’- a 24 hour webcam that sees a man in a chicken suit perform any request submitted online.
In the month when US online ad revenues overtook broadcast TV for the first time, the days of TV’s ad dominance look numbered. While the medium still lags behind total TV ad revenue ($42bn Vs $66bn) it’s clear that neglecting digital marketing is no longer an option for modern brands.
The digital marketing communication industry in Turkey continued its double digital growth, with a 24% rise during 2013 hitting 1.17bn TL (£328m) in ad spend.
Rakuten Marketing has won new customers, including Topshop and MATCHESFASHION.COM, as the company sees mobile orders on its affiliate channel rise 113% in the UK.
The rapid pace of mobile marketing innovation is changing the relationship between advertising agencies and their clients, according to new research.
Ad revenue from Social (Facebook) ads increased 191% year-on-year in Q1 2014, while search advertiser revenue increased 12% according to a new report.
Businesses spent twice as much on Facebook ads than Twitter ads last year, but Twitter ads produced better results, according to a new report.
Here are the top digital marketing data and case studies that caught our eye.
More than half of global marketing leaders surveyed say they have greater responsibility for revenue growth and 61% say data acquisition is a top priority for 2014, according to new research by Deloitte and the ExactTarget Marketing Cloud, from salesforce.com.
A massive rise in the number of connected devices making up the Internet of Things (IoT) will have a major impact on how the supply chain operates, according to a new report.