Mobile video drives social ad spend up 50% [INFOGRAPHIC]
Spend on search ads continues to grow, with advertisers increasingly taking advantage of newer ad types, according to new research.
digital marketing
Nestlé teams up with Salesforce for ‘digital lab’
Nestle has opened a digital lab inside SalesForce’s New York office for its water brands, becoming the first brand to intagrate with the CRM giant in this way.
Half of brands Olympics sponsorship “will go unnoticed by consumers” this summer
Is official Olympics sponsorship worth it? New research highlights the winners and losers from the last games, and looks at the impact ahead of Rio 2016.
UK leads Europe for social engagement
The UK leads the way in driving website traffic through social engagement, averaging 4.6% compared to other European countries, according to new research.
New ‘hyperlocal’ ad format targets people near posters
Global advertising technology firm Crimtan is working with Digital Element to offer clients new ‘hyperlocal’ ad tech that helps target specific users on the move.
Lighter ads: New tech slashes ad sizes 75%
New technology from native ad company, Vibrant Media, has slashed the ad weight for its In-Text, In-Image, out-of-stream video and high impact native ad formats by over 75% to just 30.5 KB.
Google ‘Expanded Text Ads’: 20% increase in CTRs
Google recently introduced new search ad for smartphone screens called Expanded Text ads (ETAs). Two months on, tech partner Kenshoo reports on how the new format is performing.
Brexit: Marketing industry figures react to EU exit
The shock result of the EU referendum has left the UK marketing industry asking: What Next? We have gathered some of the key quotes from people in the sector on how UK leaving the EU could change digital marketing in the UK.
Web testing tips: ‘Online First’ model for new initiatives drives down cost and risk
Anoma van Eeden, Head of Marketing EMEA, Optimizely explains how online testing is being used by innovative companies to understand the cost, risk and timing of new initiatives – from cross channel marketing campaigns to product launches.
#HappyChewbacca: Kohl’s feels the force of viral marketing
Last month’s ‘Happy Chewbacca’ viral showed the power (and unpredictability) of social media. Georgina Parsons, Head of Communications UK Visibrain looks at how the department store Kohl’s made smart use of its sudden fame, and what marketers can learn from this great disturbance in the Force…