digital marketing
Analytics trends: What metrics actually matter to marketers
There are several disconnects between the metrics that marketers are measuring compared to those of the rest of the business, according to new research.
Case study: How KitchenAid got closer to its customers via social media
A strategic plan to connect more closely with customers using social media has resulted in an 85% growth in engagement across Facebook, Twitter and Instagram for KitchenAid, the leading countertop appliance brand, since it implemented CX Social, a dedicated social media management platform from Clarabridge.
Google Digital Audio Ads go live: Spotify, TuneIn and Soundcloud open to DoubleClick network
Google has begun the global roll out of Digital Audio Ads on DoubleClick Bid Manager, letting advertisers send radio-style programmatic ads to Google Play Music, Spotify, SoundCloud, TuneIn and soon Pandora.
What’s the diagnosis? Digital strategy to brand marketing in health insurance
The health insurance market is growing rapidly, but some marketers are not realising their ambitions due to poor strategy or execution across different digital marketing channels. Suzanne Jiggens-Johnson, Director of Digital Consulting, CACI, looks at the the key channels where marketers can gain an edge.
Top GDPR tips: All the re-opt in mails are pointless and bonkers
As the GDPR deadline approaches, many brands are scrambling to send out emails enticing people to re-opt-in to their marketing messages. Komal Helyer, director at marketing automation suite Pure360 explains why this is not necessary for brands to be GDPR compliant and is alienating consumers.
Guest comment: The mobile ad format conundrum
Despite the explosion of new customer data points, its odd that marketers often feel no wiser as to where to invest their budget, due to the stream of new formats and changing behaviour. Ignasi Prat, CMO at Tappx looks at how to use programmatic technology to understanding the channels available and mix them together for … [Read more…]