digital marketing Archives

Top tips: 4 Automation tools to maximize your marketing

September 5, 2018

Marketing, one of the most essential tasks for your business, is being transformed by automation in profound ways. The days of outbound marketing, comprised of traditional advertising tactics, are coming to an end, writes HR professional turned business analyst Anthony Coggine.

Awin and affilinet unite under same brand as merger progresses

September 5, 2018

European affiliate network, affilinet is now operating under the Awin brand following a successful first year as part of Awin.

Top brands unite to recruit next generation of digital pioneers

September 3, 2018

Some of the UK’s biggest digital bands including Snap, Vouchercloud, Awin, Found, Adobe and Boohoo are joining forces as part of a new initiative to encourage more young people to investigate digital.

Social media case study: Watch retailer boosts revenues 87% with James Bond campaign

August 23, 2018

Luxury watch retailer Miltons Diamonds experienced an 87% revenue increase after revising its digital marketing strategy with a James Bond twist.

Most firms avoid retargeting advertising as “too intrusive”

August 17, 2018

The majority of businesses (66%) use online advertising channels, such as social media, display, and paid search, but more than half are hesitant to invest in retargeting advertising.

Heatwave holidays: Google searches for Cornish holidays soar 363%

August 15, 2018

During the peak of the recent heatwave, demand for holidays, beaches and accommodation in Cornwall surged by up to 363%, according to new research.

Top ecommerce tips: Why focusing on product imagery will drive brand advocacy

August 10, 2018

Product can make or break a retailer – and if product display pictures are used correctly, they can be effective brand ambassadors. David Brint, CEO at imaging and workflow specialist SpinMe, offers three tips for creating a compelling and consistent imaging strategy to help customers make informed purchasing decisions.

digital marketing

Awin and affilinet unite under same brand as merger progresses

Top brands unite to recruit next generation of digital pioneers

Most firms avoid retargeting advertising as “too intrusive”

Heatwave holidays: Google searches for Cornish holidays soar 363%

Top ecommerce tips: Why focusing on product imagery will drive brand advocacy

The role of digital marketing in business development [INFOGRAPHIC]

Businesses increasingly confident their digital marketing ‘achieves sales goals’

Half of marketers believe they ‘lack training in key skills for future’