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digital marketing

Instagram ad spend growing 3 times faster than Facebook- report

October 22, 2018

Brands’ spend on Instagram ads increased 94% year-on-year (YoY), faster than spend on core Facebook ads (37% YoY) in the third quarter of 2018 according to new research.

Social advertising, Amazon, digital marketing, ecommerce, Facebook

US social media trends: YouTube and Instagram gaining ground on Facebook

October 18, 2018

Most people in the US use YouTube and Instagram more in 2018 than 2017, outperforming other channels such as Facebook, while women tend to use social media more frequently than men, according to a new survey.

Content, Mobile, News, Social apps, brands, content, digital marketing, Entertainment

37% of business leaders ‘don’t know what they are spending their marketing budgets on’

October 15, 2018

Many business leaders are not actually aware of what they’re spending their dedicated marketing budgets on, with over 1 in 3 (35%) unsure whether their marketing budget has increased or decreased in the last financial year, according to a new survey.

Ads, News digital marketing, marketing, UK

ASOS expands into voice shopping with Google Assistant ‘fashionbot’

October 11, 2018

ASOS has teamed up with Google to let customers shop across popular categories using just their voice and the fashion retailers own bot guide ‘Enki’.

E-commerce, Mobile, News, Search brands, demographics, digital marketing, Facebook, Google

Trio of digital agencies merge to offer ‘psychological edge’ on competitors

October 3, 2018

London agencies Energy House Digital (Paid Search and Development), Neuro Web Marketing (Psychology based CRO, UX and SEO) and Digivate (SEO and Development) have t announced their merger in a bid to become the UK’s leading agency in the delivery of psychology led digital marketing.

Ads advertising, agencies, digital marketing, marketing, Search

1 in 3 retail businesses are still not ready for the onset ‘Golden Quarter’ traffic

September 24, 2018

The golden quarter (October – December) is fast approaching, but many retail businesses are not actually ready for the onset of increased website traffic this usually brings, according to new research.

E-commerce analytics, Christmas, digital marketing, marketing, retail

notonthehighstreet boosts ROI 140% With GOA Marketing

September 19, 2018

Notonthehighstreet worked with GOA Marketing amidst in-housing paid search to leverage the power of automation, transparency, and performance optimisation. This case study looks at how the curated online marketplace got a 140% increase on return on investment.

Ads, Content, E-commerce agencies, brands, digital marketing, Google, marketing

Nearly half of businesses spend more than $500k on digital marketing

September 17, 2018

Almost half of businesses invest at least $500,000 in digital marketing every year, according to a new survey.

Ads content, digital marketing, marketing, media, Search

Digital marketing trends: attention spans aren’t shrinking, they’re evolving

September 14, 2018

Attention spans are not shrinking, rather they are evolving to be more selective, according to a new research.

Ads, Content, News content, digital marketing, global, marketing, UK

Branch buys Tune to create analytics giant

September 11, 2018

TUNE’s Attribution and Analytics platform and team has been acquired by Branch, the fastest growing cross-platform solution for links and measurement, to form a new marketing and measurement platform.

Ads, Content analytics, apps, digital marketing, Facebook, marketing
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