digital marketing Archives

Four steps to creating a successful digital marketing campaign

November 22, 2018

Following the revelation that 99% of businesses plan to up their spending in that department next year, Peter Bell at Marketo offers advice on how to build a successful digital marketing campaign.

Black Friday marketing: Social rises but direct marketing still dominates

November 22, 2018

Despite growing interest in marketing through social platforms, direct marketing that has seen a consistent growth in use in terms of Black Friday Marketing, according to new research.

Most marketers claim creativity ‘harmed by digital advertising growth’

November 19, 2018

Marketers face a challenge as they try to balance technology innovation with creativity, with digital growth in advertising coming at the expense of the quality of creative, according to a new survey.

Local market expertise ‘forgotten in international marketing’

November 15, 2018

Marketers are failing to tailor campaigns based on local market audience insights, culture and behaviours, according to new research.

Argos and John Lewis lists boost Christmas toy Google searches 760%

November 2, 2018

Big retailers are using top Christmas product lists to help supercharge their festive SEO strategies, according to new research.

Brexit and digital marketing: What does a ‘no-deal’ mean for data?

October 30, 2018

A lot has been said about the impact of Brexit on British businesses, but what about the data and marketing industry specifically? New insight from the DMA gives a rundown on what Brexit and a no-deal could mean for our sector, as well as how companies can prepare for the worst case.

App marketing trends: Firms finding success in social media and third party agencies

October 26, 2018

Companies recognize that marketing agencies and social media can extend an app’s reach and tell a company’s story, a new survey finds.

French agency Artefact comes to UK with ex-Zenith and Mediacom staff

October 26, 2018

Artefact, Europe’s largest independent data-driven marketing group, listed on the French Euronext Stock Exchange, has entered the UK to offer brand clients a genuine alternative to both the traditional agency networks and more recent entrants to the market.

Marketing and retail: 5 tips for closing the sales gap

October 24, 2018

Many brands are missing out on driving growth through new commerce platforms as their marketing and sales teams are not structured to leverage these opportunities.

Dentsu Aegis Network expands into Swizerland and Germany with Namics aquisition

October 23, 2018

Dentsu Aegis Network has bought Swiss and German digital agency Namics AG as the ad giant looks to further expand across the EMEA region.