digital marketing Archives

Analytics Intelligence partners Tealium to offer clients AI-powered ad tech

January 25, 2019

Analytics Intelligence has partnered with Tealium to provide its clients with a way to standardise, enrich, distribute, and activate customer data in real time.

The rise of ‘in-housing’: Brands shifting away from agencies

January 22, 2019

The recent in-housing trend is changing the face of digital advertising, as brands shift away from agency; instead bringing their digital advertising operations in-house.

Secrets for digital marketing success in the travel sector

January 4, 2019

A new report published by Zazzle Media has revealed the keys to gaining organic search visibility in the travel market, one of the largest sectors in the UK.

Paid search ad trends: What gets people clicking?

January 3, 2019

Internet users are getting more savvy to SEM tactics, with most confident they can recognise paid search ads, and 75% say the ads make it easier to find the information they are looking for, according to new research.

Wishing you a voice-enabled Christmas?

December 21, 2018

Voice tech trends: users move from awareness to purchase

With Christmas just around the corner, voice assistants are set to be one of the hottest gifts on wish lists. However, a recent project from digital marketing agency, Cheil UK, proved that voice assistants – although fun – have a long way to go before they become a useful tool during the Christmas period.

Boxing Day boost: fashion and hospitality should prepare for a post-Xmas spending surge

December 21, 2018

There will be a significant uplift in post-Christmas spending, with web visits to local clothing listings set to surge above the seasonal average on Boxing Day, based on 2017 data showing a 47% increase.

Artificial intelligence rolling out in 2019 marketing plans despite consumer scepticism

December 6, 2018

2019 will be a breakthrough year for AI and machine learning in digital marketing in the UK, despite consumer scepticism, research by Acquia suggests.

Viral of the year: Nike ‘Reactland’ game mixes running and AR with retro graphics

December 4, 2018

To promote the launch of its cutting-edge new running shoes, Epic React, Nike developed an immersive Reactland initiative that transported users into the heart of a virtual video game (complete with an Avatar of themselves).

Viral of the year: Adidas creates 30,000 personalised videos for marathon runners

December 3, 2018

This technological feat from Adidas saw the sportswear brand utilise the 30,000 runners of the Boston Marathon to create personalised videos of its participants to promote its latest running apparel.

Revenue AI: Identifying areas for net revenue growth

November 28, 2018

James Isilay, CEO at Cognism looks at how AI can help sales and marketing teams identify key areas for growth and business opportunities.