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digital marketing

Facebook beats revenue estimates despite data scandals

April 25, 2019
Facebook beats forecasts on Q4 growth, but warns on ‘significant uncertaintly’
Facebook beats forecasts on Q4 growth, but warns on ‘significant uncertaintly’

Facebook has exceeded revenue expectations and matched estimates for its daily active user growth.

Ads, Content, Social advertising, Android, apps, brands, digital marketing

Shifting patterns in digital ad spend: Shopping, responsive search and messenger ads soar

April 25, 2019

Formats like Shopping Ads, Responsive Search Ads, and Messenger Ads rose in popularity this quarter as advertisers looked for new ways to capture consumer attention, according to new research.

Ads, Content, E-commerce, Mobile, News, Search, Social advertising, digital marketing, ecommerce, Facebook, global

UK retailers ‘failing to correctly attribute in-store footfall to digital spend’

April 16, 2019

The vast majority (74%) of UK retailers do not correctly attribute footfall to digital spend and 68% are unsure of the return on investment their most recent digital marketing campaign achieved, according to new research.

Ads, Content advertising, brands, digital marketing, Google, marketing

Top 5 ecommerce tips: How can retailers make the most of gifting occasions this Spring?

April 3, 2019

With Spring in the air, Kathy Allen, senior marketing strategist at e-commerce and digital marketing agency, Visualsoft has compiled five top tips for businesses on how they can capitalise on Easter 2019.

Ads, Content, E-commerce advertising, digital marketing, ecommerce, email, marketing

Facebook data scandal one year on: 37% use platform less

March 28, 2019

More than one third (37%) of Facebook users spend less time on the platform Facebook since the Cambridge Analytica scandal, according to new research.

Regulation, Social advertising, digital marketing, Facebook, marketing, media

Third of small business ‘have no website’

March 26, 2019

Even though high-quality websites are more accessible and affordable than ever, not all small businesses find them necessary, a new survey finds.

Content, E-commerce agencies, digital marketing, email, marketing, media

Internships @ Digital

February 24, 2019

We have four places for interns to help out on various projects. You’ll be based here at Digital’s office in Covent Garden and working flexible hours. Placements are for a minimum of 12 weeks and involve assisting key members of our central team. The internships cover general office administration support as well as sitting in … [Read more…]

News digital marketing, email, marketing, media

Data-driven marketing gets provable results (but few are getting it right)- Google report

February 21, 2019

A tiny 2% of brands are best-in-class at data-driven marketing, but these brands are enjoying up to 20% more revenue and 30% more cost savings as a result, according to a new Google-commissioned independent report.

Search advertising, brands, digital marketing, global, Google

Social media ad trends: Instagram Stories taking bigger slice of budgets

February 14, 2019

Instagram received 18% of total Facebook spend, with 34% of that spend allocated to Instagram Stories, according to new research looking into social media ad spend.

Ads, Content, News, Social, Video, Viral advertising, agencies, brands, digital marketing, ecommerce

Right to reply: Misleading online ads by booking agents the tip of the iceberg

February 8, 2019

The CMA’s crackdown on hotel booking sites this week, over misleading advertising practices. Alexei Lee, head of communications at Fat Media, warns that it’s just the tip of the iceberg.

Ads, Content, E-commerce, Regulation advertising, brands, content, digital marketing, marketing
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