CRM Archives

Re-engineering the customer experience will lead to better use of AI in marketing

January 29, 2019

AI has the potential to better shape customers’ experiences, opening up conversations, enhancing purchase journeys, increase brand loyalty and boost revenue. Grant Coleman, Vice President and Market Director for UK, Nordics and Benelux at Emarsys, offers a three-step guide to re-kindling the customer experience.

Marketers ‘are underestimating customer brand loyalty’

January 25, 2019

UK marketers are underestimating customer brand loyalty as only 11% of marketers believe that GenZ consumers are loyal despite 58% of consumers them considering themselves loyal, according to new research.

Urban Airship boosts mobile engagement tools with Accengage purchase

January 21, 2019

Digital customer engagement company Urban Airship has acquired Accengage, continental Europe’s largest provider of mobile CRM and push notifications.

Trust and technology: the secrets to sales success

November 29, 2018

Trust is the primary concern for salespeople in the UK; while buyers seek out salespeople with the best understanding of their needs, according to new research.

Revenue AI: Identifying areas for net revenue growth

November 28, 2018

James Isilay, CEO at Cognism looks at how AI can help sales and marketing teams identify key areas for growth and business opportunities.

Top advertising tips: The science of B2B sales

November 27, 2018

Sales is not an art, it’s a science,. James Isilay, CEO, Cognism looks at how a scalable B2B sales operation will be underpinned by a performance-based culture.

Path to purchase: Just 13% of businesses manage customer journeys at scale

October 25, 2018

Brands will fail to meet customer expectations unless they seize the opportunity to harness the power of real-time journey analytics and orchestration, according to new research.

Dentsu Aegis Network expands into Swizerland and Germany with Namics aquisition

October 23, 2018

Dentsu Aegis Network has bought Swiss and German digital agency Namics AG as the ad giant looks to further expand across the EMEA region.

CRM trends: Customers increasingly contacting brands as demand for chatbots grows

October 12, 2018

The average UK consumer now contacts organisations 9 times per month, equating to 463.5 million monthly contacts – which costs brands an estimated £1.227 billion per month to answer, according to new research.

Industry’s most important digital trends: Chatbots, mobile payments and voice assistants

October 3, 2018

Chatbots are still at the top spot as the digital trend considered most important for organisations to embrace in the coming months, according to a new survey.