Salesforce app lets firms build online communities
Salesforce.com is testing an application that lets companies build social networks for their customers to interact with the brand.
CRM
Right to reply: Facebook Exchange – a boost for advertisers?
Facebook Exchange holds the potential to become an important tool to connect display marketing with information gleaned from social media platforms. Simon Robinson, senior director marketing and alliances EMEA at email and cross-channel marketing specialists Responsys, looks at why, with only 28 per cent of marketers currently integrating social media with display ads, Facebook Exchange … [Read more…]
Top tips: How to develop a customer centric strategy in 5 steps
2011 was the year that saw social media and email marketing begin to merge but in 2012, the most effective digital marketing strategies will have the multi-channel customer at their centre. The benefit of integrating your digital marketing strategies is that your brand will always be exactly where your customers (existing and future) are. This … [Read more…]
Online ad campaign ROI- Purchaser data campaigns ‘return nearly $3 for every $1 spent’
Consumer packaged goods (CPG) brands can experience a return of almost three dollars in incremental sales for every dollar spent in online advertising that has been precisely delivered using purchase-based information, according to new research.
Guest comment: Social LogIn- the future for customer engagement?
Growing numbers of brand websites, from retail to media – now demand user registration in order to capture key customer data, improve understanding and drive better interaction and engagement. But what value is actually being derived? Russell Loarridge, European Sales Director at Janrain looks at why social login – the ability for consumers to use … [Read more…]
Underwired to invest in growth following Amaze MBO
Marketing agency Underwired has been acquired from Amaze owner Hasgrove by its management team on undisclosed terms.
GlaxoSmithKline switches to cloud for CRM
Pharmaceutical giant GlaxoSmithKline (GSK) is using a new cloud-based platform as a new communication channel to engage with both consumers and healthcare professionals.
Underwired creates Facebook app for bestseller Jasper Fforde
Specialist eCRM agency Underwired has created a new Facebook app for publisher Hodder & Stoughton.
Salesforce mixes social media with CRM after Radian6 buy
Salesforce has unveiled a new social insights platform that integrates Radian6 into its core Customer Relationship Management (CRM) software.
Guest comment: Innovation overkill- Which brands are getting online marketing right?
With the advent of digital marketing and the rise of new products and techniques on a regular basis – what does it take to be truly innovative these days? Mark Zablan, Managing Director of Experian Marketing Services, UK & Ireland, looks at brands that have set a benchmark within their field, using tools such as … [Read more…]