There is a notable gap between what consumers want and what mobile operators think they want in how social media is used to ask for help and to resolve network or mobile problems, according to new research.
Managing email relationships with potential and existing customers is a tricky balancing act. Steve Abbott, Director at The British Consumer Index, used data to show why brands that continue to use ‘cold’ email could not only waste their marketing effort and money but risk damaging the brand in the process. By contrast ‘warm’ email is … [Read more…]
The digital marketing communication industry in Turkey continued its double digital growth, with a 24% rise during 2013 hitting 1.17bn TL (£328m) in ad spend.
Brand loyalty isn’t as strong as it used to be, so brands and marketers alike need to work harder, longer, and in different ways, to keep customers coming back. Adam Lee, Data and CRM Consultant at Amaze looks to discuss how marketers can begin to understand the intent of users; an approach that is just … [Read more…]
Despite rapid technological advances, many modern businesses still rely upon dated, inefficient and flawed communications methodologies which can undermine disaster recovery and, in the worst instances, lead to costly operational paralysis. Peter Tanner, CEO, Boomerang looks into how ‘threading technology’ can help open up transparent dialogue between employees and end users, and can significantly enhance … [Read more…]
Three quarters (75%) of UK organisations are losing potential revenue due to poor contact data, and 94% believe they have poor data quality in their organisations, according to new research.
A new business training game, ‘Planet Jockey’ has gone live, with the aim of helping players understand the key pressures of being in charge of a FTSE 100 company.
Despite the growing investment in social media as a customer relationship management platform (CRM), just 24% of UK consumers believe that companies take notice of their views, according to a new survey identifying 4 types of customers online.
Netimperative’s partner company, Digital Strategy Consulting – a specialist digital consultancy helping agencies, brands, business services and governments find the right digital strategy for them – is seeking a CRM expert to take on as a part-time freelancer.
If more proof was needed that digital marketing is getting more complicated, this infographic from maps out some of the key players across the main disciplines- resulting in one huge chart.