CRM trends: Social media beats email for customer service
UK brands answer less than half of customer queries received on Facebook and Twitter, according to new research.
CRM
Top tips: Six common misconceptions about audience data and programmatic
In a digital landscape inundated with ads, there is rising pressure for advertisers to reach their target audiences. In this article, Kevin Tan, CEO of Eyeota, debunks some common misconceptions about programmatic and audience data.
New Scientist showcases future tech in first live event
Magazine New Scientist is launching a four-day festival exploring how science, technology and engineering drive the economy, culture and improve lives.
Visual content ‘top trend in 2016’: 60% of marketers invest in video content
Marketers have their eye on visual formats this year, with more marketers than ever investing in video (up 20% from 2015), according to new research.
Top tips: Speed, integration and hyper-targeting will drive brand engagement in 2016
As we look to 2016, Gordon Bethell, chairman of creative communications agency CreativeRace (formally Gratterpalm), reveals his industry predictions for the year ahead.
The 12 worst marketing fails of 2015: Heinz’ saucy QR codes and cheeky Nando’s tweets
As 2015 draws to a close, we look as some of the biggest marketing blunders of the year. From Heinz QR code porn fiasco to the Ashley Madison hack, there were plenty of mistakes from companies that should know better. Read on, learn from the mistakes and hope your team doesn’t make the list in … [Read more…]
KLM engages Chinese customers on WeChat
KLM Royal Dutch Airlines has launched a customer service channel on Chinese social network WeChat via Salesforce Service Cloud, in partnership with Nexmo.
Know Your Customer… Better: How banks are stitching data to win customers
With the rise of smartphone payments, peer to peer lenders offering lower APR loans and the emergence of new Financial-tech start ups, Adrian Kingwell, MD of Mezzo Labs explains how high street banks can fight back – and it’s all about the data. A bank’s competitive advantage is its 1st party data, but it needs … [Read more…]
Facebook lets firms handle social media complaints privately with ‘Pages Messaging’
Facebook has launched a new Pages Messaging feature that lets companies connect with customers via its messenger service. Pages Messaging will, for example, let firms respond to a complaint on its Wall by messaging the customer privately. A comment shows a note that the company responded privately so that other Page visitors know that the … [Read more…]
Most Brits and Germans ‘want to receive personalised’ marketing
Two thirds of consumers across every age group in the UK and Germany now like to receive individualised communications and more than half now claim to be happy to share personal information with brands. Based on his own research, Volker Weiwer, CEO at Teradata, offers a guide to getting more from personalised marketing.