“GDPR will drive a coach and horses through the online advertising ecosystem”
GDPR, advertiser-agency relationships, YouTube and programmatic native trading will all be in the spotlight in 2018 believes Smartology.
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Pinterest 100: The top trends to try in 2018
Pinterest has unveiled its global trend forecast of the top ideas to try for the year ahead, including air fryers, self-care staycations and weighted blankets.
Kia invites parents to ‘Live Every Moment’ in the journey of parenthood
Kia Motors is running a new campaign designed showcasing important life moments for families both inside and outside of the car, and drive brand uplift for the new Kia Stonic.
Content marketing: 4 key tips on how to get the best out of your videos
The video landscape has changed drastically over the last 10 years. As people close their laptops and pick up their smartphones or tablets, there are virtually no boundaries on how, where and when people consume content. Michael Jaschke, glomex CEO and former ProSiebenSat.1 digital managing director, discusses the future of video and where you need … [Read more…]
Top tech trends of 2018: Huawei reveals its predictions
Devices will better serve our needs through the power of AI, while social media will move from being one-dimensional, to an entirely immersive experience, according to a new report looking at the major technology trends waiting for us in 2018.
Lidl creates an ‘Emojinal’ Christmas game with Brian Blessed
Lidl UK is the first supermarket to launch a game played through the Facebook Camera app in the UK.
Top 25 virals of 2017: Pranks, personalisation and politics
From Super Bowl boycotts to voice search pranks, 2017 marked another big year for video viral marketing case studies. Personalised ads, uplifting tales of unity and subverting ad formats were key themes this year. To round off the year, our team has assembled our 25 favourite virals from around the world for your viewing pleasure…
Apple to buy Shazam for $560m?
Apple is reportedly close to securing a deal to buy media-recognition app maker Shazam Entertainment.
Half of young Brits have bought items promoted by influencers in 2017
Over half of young adults have made online purchases as a direct result of seeing a product or service promoted by an online influencer, according to new research.
Star Wars attracting new female audience with Rey and Jyn
Ahead of the global premier of The Last Jedi today, it appears Disney’s focus on female heroines (Rey and Jyn Erso) has paid off – research conducted among 89,029 internet users reveals 37% of Star Wars fans are now female.