Bauer Media signs with content discovery platform Taboola
Bauer Media has partnered with content discovery platform Taboola, in an exclusive two year partnership to help expand its revenue and engage consumers, using a new ‘Taboola Feed’ tool.
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‘Time running out’ for organisations to train staff for the GDPR
With GDPR fast approaching, a new survey from the IDM highlights that a surprising 59% of marketers have yet to receive any GDPR-related training and half of organisations still have yet to appoint a Data Protection Officer.
Top 10 Super Bowl ads: Pepsi gets most social buzz
Pepsi got the most social engagement out of the $5m ad spots at this year’s Super Bowl, according to new research.
Right to reply: Has YouTube reached saturation point?
YouTube’s viewership has stagnated as the platform nears saturation point, Dale Lovell, Co-Founder, Chief Marketing & Partnership Officer at native advertising platform ADYOULIKE, looks at why native video formats could be the way forward.
Alphabet profits lower than expectations amid rising costs
Google’s parent company Alphabet reported mixed fourth quarter financial results on Thursday along with news that it’s elected a new board chairman.
Winter Olympics 2018: Live streaming and ad spend set to soar
According to an analysis conducted by Kantar Media, national TV ad spending in the 2014 Winter Olympics reached a record of $977 million, easily beating the previous high of $831 million set in 2006, while the 539 total hours aired by NBCU across its broadcast and cable networks also set a record and represented an … [Read more…]
UK adspend: One in every four pounds spent now goes on mobile
The UK’s ad market reached a new milestone during the third quarter of 2017 as almost one in four pounds spent on advertising went to mobile, which posted year-on-year growth of 30.7% to £1.3bn, according to new research.
Facebook profits surge 56% despite drop in usage
Facebook users are spending 5% less time on the social network, but then firm still managed to post reported better than expected results for the last three months of 2017.
Digital publisher revenue and confidence on the up
There has been a 6.7% increase in UK publisher revenue from £77.6m in Q3 2016 to £82.8 in Q3 2017, coupled with a boost in industry confidence, according to new research.
Hootsuite introduces scheduling and publishing for Instagram posts
Social media management platform Hootsuite has announced a deeper integration with Instagram, providing Hootsuite customers direct scheduling and publishing on Instagram through the Hootsuite dashboard.