Facebook users would have to pay to opt out of profile data sharing- Sandberg
Facebook users could have to pay to completely opt out of their data being used to target them with advertising, according to its chief operating officer Sheryl Sandberg.
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Firefox browser goes VR
Mozilla has announced a new version of its Firefox, designed to work on stand-alone virtual and augmented reality headsets.
Facebook to verify major page owners to fight fake news
Facebook will start verifying the identities of people running popular pages on its social network, as part of its continued efforts to stem fake news and propaganda.
‘On-the-go’ consumers driving sales of snacks across Europe
Demand for convenience and food and drink ‘on-the-go’ is helping to drive sales of snacking products, particularly crisps and salty snacks, across Europe.
Display advertising continues to be largest driver of digital publisher revenue
Publishers’ total digital revenue has increased by 5.6% on a 12-month rolling basis to December 2017, largely driven by display advertising, according to new research.
Guest comment: Counting the broader business cost of Facebook’s data dilemma
As the Facebook Cambridge Analytica scandal rumbles on, Chris Ross, SVP International, Barracuda looks at how considerable change is now on the cards for businesses that let staff access Facebook and other non-work related content and apps.
Le Monde partners Ligatus for brand safe premium native advertising
The Le Monde group has signed a global partnership with leading native advertising solutions provider, Ligatus in a bid to provide a more transparent sponsored content service to its users across a variety of platforms.
Top social media tips: Brands get better organic visibility with Instagram Stories
Jordan Julian, Social Media Analyst, Socialbakers, looks at how marketers and brands can achieve better organic results using platforms such as Instagram Stories.
UK health insurers in sick bay: digital marketing failing to track rising consumer interest
The UK health insurance sector is failing to implement effective digital marketing campaigns despite growing online interest from consumers, according to new research from marketing technology and data specialist CACI.
75% of US advertisers ‘already using influencer marketing’- report
US advertisers are so enamoured with influencer marketing that a full 75% of their companies currently employ the discipline and almost half (43%) are planning to increase their spending on it in the next 12 months.