Online news trend: Quality journalism is winning the war on attention
There is a growing ‘premium’ effect that is boosting the performance of ad campaigns when viewed within a high quality, trusted editorial environment, according to new research.
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Meeting mania: 60% of workers ‘having more meetings than last year’
Well over half of the global workforce is having more meetings than 12 months ago, leading to a potential productivity crisis, according to new research.
Shutterstock uses IBM Watson AI to help marketers find images
Shutterstock is working with IBM to better enable marketers to build engaging media campaigns.
Why influencers – not footballers – will score for brands during the 2018 World Cup
This World Cup will be the first truly social native football tournament, but influencers will be more effective for marketing reach than celebrities. Harry Hugo, co-founder and chief campaigns officer at The Goat Agency shares how influencers can help marketers beat ad blockers and create an authentic, relevant connection with fans and non-fans.
Five tips for fighting fraud in digital advertising
Emma Newman, VP, UK, PubMatic, outlines the most effective tactics media sellers and media buyers should employ today to fight not only basic fraudulent activity but the ever-evolving, more complex forms of fraud that bad actors are constantly introducing to the online advertising ecosystem.
Top tips: How brands can capitalise on Snapchat’s authenticity
IRM’s Megan Goodwin pulls together the latest Snapchat user statistics to show the channel’s growing marketing potential and discusses how brands can maximise their impact.
Online news trends: Consumers seek trusted titles in ‘post-truth’ world
Over the last year social media has taken a battering with fake news, data scandals and brand safety concerns causing many to question social platforms.
Chinese shoppers buying more overseas (but overseas retailers not ready)
60% of Chinese consumers intend to shop more via cross-border ecommerce despite concern by 80% of overseas retailers that their online sales capabilities aren’t adequate to succeed in the country, new research reveals.
Quarter of Brits ‘switch off World Cup once their team is knocked out’
UK viewers will switch off from viewing the World Cup as soon as their team is knocked out, according to new research.
Tencent and UK trade dept team up for ‘Cultural Creative’ drive
Chinese web giant Tencent and the UK Department for International Trade (DIT) of the United Kingdom (UK) have partnered to launch various “Culture Creative” initiatives.