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Most of this year’s online World Cup conversations won’t occur on Facebook or Twitter, but channels like WhatsApp and pasted links into office emails that brands can’t measure easily. Craig Tuck, UK MD of RhythmOne looks at how brands can score at Russia 2018 via ‘dark social’ channels.
A new survey has revealed how marketing professionals are struggling to convince decision makers about the worth of content marketing, thanks to a mixture of high expectations and a lack of focus in terms of clear ROI.
Nearly two-thirds (65%) of UK shoppers believe that seeing reviews from other customers is an important part of their decision-making process when making a purchase online, according to new research.
Mobile viewing is on the rise in the UK and smartphones are becoming a popular choice for video entertainment, according to new data.
Facebook users’ faith in the social media site has fallen dramatically in the last twelve months with more than half (52%) of Brits saying they now trust the company less than this time last year, according to research by Virtual Private Network (VPN) comparison service Top10VPN.com.
Discovery platform Taboola has announced a partnership with HubSpot, a CRM, marketing, sales and customer service platform. Partners of Taboola and HubSpot will now be able to seamlessly start content marketing campaigns with Taboola through the HubSpot platform.
Pinterest has launched a new video format that its testing with advertisers, called ‘Promoted Video at max width’.
Fuze Tea, a new iced tea brand, has launched ‘Calm the Commute’ – a series of unexpected moments for Londoners on their commute home over the next few weeks.
Back in February 2017, KFC created an elaborate online prank to promote its latest Dirty Louisiana burger with a fake food blogger and a humorous take on the clean eating craze.
Nearly a quarter (24%) of all global media consumption will be mobile this year, up from just 5% in 2011 as the mobile internet takes share from almost all other media, according to new research.