content Archives

5 brands harnessing Blockchain for marketing and advertising

September 5, 2018

The ever-increasing and diverse applications of cryptocurrencies and other blockchain technologies have dominated headlines this year. Paul Herman, VP Platform Marketing and Education, Sprinklr offers five examples of how brands have used the transaction technology.

Top tips: 4 Automation tools to maximize your marketing

September 5, 2018

Marketing, one of the most essential tasks for your business, is being transformed by automation in profound ways. The days of outbound marketing, comprised of traditional advertising tactics, are coming to an end, writes HR professional turned business analyst Anthony Coggine.

Awin and affilinet unite under same brand as merger progresses

September 5, 2018

European affiliate network, affilinet is now operating under the Awin brand following a successful first year as part of Awin.

Half of UK consumers find it difficult to know which brands to trust

September 4, 2018

Consumer trust in brands has fallen 3% year on year, and now half of UK consumers find it difficult to know which brands to trust.

Tech ‘connecting Brits to nature’: Go-Pros, AR and mobiles get people outdoors

September 4, 2018

While spent unplugged might be just what we need to improve health, wellbeing and happiness, paradoxically new technologies and gadgets are actually leading to Brits spending more time outside than ever before.

The Amazon ecosystem effect: Kindle, Echo and Fire TV lead to higher video subscriptions

September 4, 2018

The Amazon product ecosystem leads to higher Prime Video affinity and service ratings, according to new research.

Google debuts ‘Ad Strength’ metric to help improve ad copy relevance

August 31, 2018

Google has launched a new “ad strength” metric that measures the relevance, quantity and diversity of ad copy.

Ariana Grande adds mixed reality ‘Sweetener’ to album launch

August 29, 2018

Thousands of Ariana Grande fans will move to hotspots across the UK to unlock VIP prizes in a mixed reality campaign launched this week to mark the release of her new album, ‘Sweetener’.

Web filtering in the workplace: Is your message getting through to buyers?

August 29, 2018

Employees across Europe and the US are spending at least four hours per week, the equivalent of 26 workdays per year, on websites completely unrelated to their job. Peter Tsai, senior technology analyst at Spiceworks, looks at how businesses can boost security and increase productivity by filtering websites in the workplace.

Brewdog aims for US market with original video series

August 29, 2018

Brewdog is rolling out a subscription video on demand service, featuring shows, game shows and documentaries, as the Scottish crafy bbeer firm looks to expand its reach in the US.