content Archives

Angry Birds goes AR: Rovio working on new app game

October 9, 2018

Rovio Entertainment, the makers of Angry Birds, is a new augmented reality (AR) app set for launch in 2019, with new ad sponsorship opportunities from brands.

Great British Bake Off: Which brands are winning on social media?

October 8, 2018

Social media marketing company Socialbakers has been looking into the brands interacting with this year’s Great British Bake Off on social media. Besides its sponsors Dr Oetker, the main players are supermarket and food brands, though wellness brands also feature regularly.

Viral publisher Unilad could be up for sale after owner goes into administration

October 5, 2018

The parent company of Unilad is going into administration with debts of more than £6m owed to various parties, resulting in the popular digital publisher of viral content attracting bids.

Premium video growth outstrips digital programmatic trend in Europe

October 4, 2018

There has been continued growth in premium video, thanks to major events such as the FIFA World Cup, and the way broadcasters are increasingly collaborating to create a more data-enabled future for TV advertising, according to new research.

iotec buys native advertising startup Platform360

October 4, 2018

Digital media consultants iotec has bought Platform360, which will become iotec Native Limited, joins as a key component in iotec’s mission to increase transparency, quality and trust in the digital media supply chain – and builds on the success of iotec’s existing programmatic display, mobile and video offering.

The rise of esports: Is it ready for the mainstream?

October 4, 2018

Esports is growing fast in popularity, but will it ever be as popular as real sports? New research from Global Web Index looks into the rise of video games as a spectator sport, and why advertising might play a crucial role in its future growth.

Most sports and fitness wear brands ‘have used social media influencers’

October 4, 2018

Three fifths of sports and fitness clothing brands have used social media influencers to help promote their products, it has been revealed, and as many as 49% of these noticed a boost in sales following this.

Quality – the Key to Unlocking Brand Budgets for Publishers

October 2, 2018

Emma Newman, VP, UK, PubMatic looks mat how publishers can regain control of their programmatic strategy and unlock brand budgets by renewing their focus on quality.

Manufacturing sector ‘falling behind in marketing efforts’

October 2, 2018

Managers of manufacturing companies say there is room for improvement in their marketing activities, according to a recent survey.

Facebook rolls out ads in ‘Stories’ format worldwide

October 2, 2018

Facebook is set to bring ads to the Facebook Stories format, making the ad units available to all advertisers globally.