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Netflix tests adverts for its own shows on ‘binge watchers’
Video streaming giant Netflix is running adverts for its own content during buffering between shows.
Twitter profits beat expectations again (even as users fall)
Twitter has seen its profits and revenues rise as advertisers welcome efforts by the social network to cull spam accounts.
App marketing trends: Firms finding success in social media and third party agencies
Companies recognize that marketing agencies and social media can extend an app’s reach and tell a company’s story, a new survey finds.