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Smartphones, speedy experiences and happy customers: why mobile speed matters

March 8, 2019

72% of internet users will access the web solely via their smartphones by 2025.Alessandra Alari, head of search and digital user experience, Google UK, looks at why this matters.

Ads, Content, Mobile, Search advertising, brands, content, Google, images

Global search trends: Wikipedia and YouTube dominate Google results

March 1, 2019

Wikipedia retains its crown as the most visible website in Google search results globally based on its performance in organic search in ten countries, including the United States, UK, Germany and France, according to new research.

Ads, Content, Search Amazon, Brazil, content, ecommerce, France

Buzzoole debuts fraud detection tool for Influencer Marketing

March 1, 2019

In a bid to eradicate fraud from influencer marketing, Buzzoole has developed proprietary technology that can identify fake accounts, fake followers and fake engagements or interactions.

Ads, Regulation, Social analytics, brands, content, Facebook, Google

TabMo links outdoor, connected TV and audio ads on mobile advertising platform Hawk

February 28, 2019

TabMo’s demand side platform (DSP) Hawk has connected additional advertising channels to its mobile inventory, giving advertisers a single destination to manage outdoor, smart TV and audio campaigns.

Ads, Content, Mobile advertising, agencies, brands, content, Europe

Spotify finally comes to India after legal battle

February 27, 2019

Spotify has launched in India after a years delay over legal issues.

Ads, E-commerce, Mobile, News content, India, media, music, smartphones

BBC and ITV take on Netflix to expand ‘Britbox’ streaming service in UK

February 27, 2019

BBC and ITV have teamed up to launch BritBox, a video streaming service offering “an unrivalled collection of British boxsets and original series”.

Content, E-commerce, Video advertising, BBC, content, UK, video

Hands-free future: 80% of consumers believe voice control will soon become part of daily life

February 26, 2019

Nearly 80% of consumers believe that voice control will soon become part of daily life, with 70% of people under the age of 35 choosing voice regularly, according to new research.

Mobile, News, Search brands, content, marketing, Search, technology

New technologies and biometrics drive conversations on payments

February 25, 2019

People now expect their ability to pay to match that same “always on” mindset, according to social media conversations identified in the 2019 edition of the Mastercard Digital Payments Study.

E-commerce, Mobile content, Facebook, Google, India, media

QVC UK debuts social commerce platform with Curalate

February 25, 2019

QVC UK is introducing social commerce to create a discovery-led shopping experience.

E-commerce, Mobile, Social content, images, marketing, media, retail

Verizon Media adds six native ad features for brands

February 21, 2019

Verizon Media is expanding its native ad capabilities with an advanced suite of features within its ‘Moments’ platform.

Ads, E-commerce, Mobile, News brands, content, media
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