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Right to reply: Windows Phone 7 – most important watershed for smartphone market since first iPhone

October 12, 2010

Microsoft is gearing up to unveil its new Windows Phone 7 operating system and a compatible range of devices. Ovum principal analyst Tony Cripps explains why its crucial that the software giant can take on the likes of Apple’s iPhone and Google’s Android in the rapidly growing smartphone market.

Uncategorized advertising, Android, content, media, Microsoft

Top 10 tips for maximising online Xmas sales

October 11, 2010

As shoppers increasingly turn to the Internet to find the best Christmas gifts for friends and family, Conversion management firm Maxymiser offers its Ten Top Tips for boosting e-commerce sales for the upcoming festive season.

Search, Uncategorized brands, Christmas, content, technology

Video ads: Branding campaigns work online… eventually

October 7, 2010

New research into online video ads shows that consumers want to investigate brands in their own time, and are more open to receiving ads around quality video content.

Uncategorized advertising, agencies, brands, content, Entertainment

Top 5 email marketing trends to watch

October 7, 2010

Online marketing firm StrongMail and partner firm ThreadMarketing have launched a new report looking into email marketing campaigns across five industry verticals.

Uncategorized content, digital marketing, email, Entertainment, financial services

Apple TV gadget goes on sale in UK for £99

October 6, 2010

Apple has launched its much aniticipated TV device in the UK this week, letting users stream films from its online store direct to their TV sets.

Uncategorized Apple, apps, Christmas, content, Entertainment

Google preps TV launch with media content deals

October 6, 2010

Google has secured new content partnership deals with media and internet companies, including NBC Universal’s CNBC, Time Warner’s HBO and Amazon, for its forthcoming Google TV service.

Uncategorized Amazon, blogging, content, Google, marketing

Guest comment: Preferential treatment- generating customer loyalty

October 4, 2010

These days marketers are keen to offer their customers preferential treatment. It is likely that increasing consumer demand, and the companies’ strong urge to fulfil expectation, has been caused by the endless flexibility of digital tools. Dann Binns, Senior Account Director at Epsilon International EMEA, gives advice on how to give customers what they want, … [Read more…]

Uncategorized advertising, brands, content, email, FMCG

Google launches image format WebP to rival JPEG

October 4, 2010

Google has launched a new image format, called WebP, which the company claims will result in smaller file sizes for commonly shared small image files, in amove that could threaten the dominance of the popular JPEG image format used across the Web.

Uncategorized content, Google, images

Ex- Endemol digital boss starts new digital content business ‘Spirit’

October 1, 2010

Peter Cowley, former Managing Director of digital media at the UK’s Endemol and Head of Global Original Programming at Endemol International, has today announced the formation of a new digital content business, Spirit digital media (Spirit) in partnership with ContentFilm.

Uncategorized advertising, brands, content, global, media

Ex- Endemol digital boss starts new digital content business ‘Spirit’

October 1, 2010

Peter Cowley, former Managing Director of digital media at the UK’s Endemol and Head of Global Original Programming at Endemol International, has today announced the formation of a new digital content business, Spirit digital media (Spirit) in partnership with ContentFilm.

Uncategorized advertising, brands, content, global, marketing
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