Samsung debuts first-ever YouTube mobile ad to promote Galaxy Tab
Samsung Electronics has become the first UK advertiser to run display advertising on YouTube’s mobile site to promote its iPad rival, the Galaxy Tab.
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Facebook buys content-sharing site Drop.io
Facebook has bought most of Drop.io, an online content-sharing service, for an undisclosed sum.
iPhone app helps with interior decorating
British interior designer Kelly Hoppen MBE has launched a ‘Home Style’ App for iPhone and iPod touch, available on the App Store.
Top 6 email tips: Gmail, Hotmail and Yahoo email revamps- how to stay in the inbox
Hot-off-the-heels of the recent changes announced to Hotmail and Google, Yahoo have announced their decision to introduce a priority inbox. This is good news for marketers as priority inboxes have the potential to improve the reputation of direct mail by encouraging marketers to use permission and preferences more effectively. Simon Robinson, Marketing and Alliances Director, … [Read more…]
Dutch audience spent most time on portals
People in the Netherlands racked up the most website visits per month in Europe, and spent the most time on web portals, according to new data.
UK email industry ‘worth £336 million in 2010’
The UK market for email marketing platforms and services has grown by an estimated 15% year-on-year to a value of £336 million for 2010, according to new research.
Top tips: How can I segment my audience for my email campaigns?
Customers can engage with an email marketing message in different ways depending on their background. Kara Trivunovic, senior director of strategic services, StrongMail offers a guide on segmenting email databases to get the most out of your mailings.
Top ten tips: Winning over the silver surfers
Over 55s in the UK are becoming increasingly web savvy, with three out of four choose natural search results when making consumer choices, according to new research.
Right to reply: 100MB broadband will soon be a necessity, not a luxury
This week, Virgin Media announced it will be rollout a superfast 100MB broadband network across the UK from December. Michael Phillips, product director at broadbandchoices, explains why these speeds need to become the norm if the UK is to keep up with modern demands on digital media.
People that ‘like’ branded content aren’t customers- study
Nearly two thirds (60%) of people who ‘like’ or share branded content online are not its customers, with many feeling positive about the company after, according to new research.