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Top tips: How important is local knowledge in multinational search optimisation?

January 19, 2011

The site code is basically international, the way to check a keyword’s worth is pretty standard, so apart from translation services, what is so important about local knowledge in SEO you may ask? Donal Langan, Senior Consultant SEO, Stream:20, writes…

Uncategorized Apple, brands, broadband, China, content

ASA campaign highlights new website remit

January 19, 2011

The Advertising Standards Authority (ASA) has launched a new campaign to raise awareness of its broadened remit.

Uncategorized advertising, content, Facebook, marketing, media

Top tips: Optimising Online in 2011

January 18, 2011

Sri Sharma, managing director at Net Media Planet, provides his advice on the key developments in search to watch in 2011.

Uncategorized adspend, advertising, brands, content, ecommerce

Crème Egg campaign invites nation to play ‘game of dare’ online

January 18, 2011

Cadbury’s has launched a new campaign for its Creme Egg brand, that challenges consumers to take part in ‘a massive game of dare’ online.

Uncategorized advertising, content, games, marketing, media

Tablets lead rise of ‘lite’ OS devices

January 18, 2011

Global shipments of portable internet devices based on ‘lite’ operating systems (OSs), which include tablet computers such as the iPad, will hit 150 million per year in 2015 according to a new report.

Uncategorized Android, Apple, Asia Pacific, content, Europe

Right to reply: Bing making friends with Facebook is a wise choice

January 18, 2011

Microsoft’s bid at the search engine market has been slowly chipping away at Google’s stupendous lead, but Bing still has a long way to go before it could have any dreams of clinching the top spot, says SEO company Queryclick.

Uncategorized content, Facebook, Google, media, Microsoft

Top tips: What’s in store for online video in 2011

January 17, 2011

What does 2011 hold for online TV, and how will its relationship with mobile and TV change the way we use media? Tom Laidlaw, CEO, Videojug offers a guide for marketers on how to get the most out of this rapidly growing format…

Uncategorized agencies, Android, content, marketing, media

Companies ‘blurring lines between social and corporate’- research

January 17, 2011

Companies are finally overcoming their fear of social media by harnessing social tools and networks both to engage their employees and to strengthen customer relationships, according to a report.

Uncategorized agencies, blogging, brands, content, email

Children ‘need more help to block online threats’

January 17, 2011

Internet companies should provide more ways for children to block, filter or report alarming online content and contacts, recommends a new study for the European Commission.

Uncategorized, Video content, Europe, images, media

Over 50s ‘adopting mobile social media faster than youngsters’

January 17, 2011

Almost 400,000 British adults aged over 50 are using social networking sites from their mobiles, and are three times more likely to access social media sites than younger adults, according to new research.

Uncategorized brands, content, demographics, internet use, media
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