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Retailers are increasingly embracing the online world of affiliates, but do they – and should they – trust them? Doug Scott of DiscountVouchers.co.uk looks at the issues facing retailers in the growing voucher code arena.
ITN Productions has launched its Royal Wedding video app exclusively on app store, a week in advance of its release into the Android Market Place.
Google is preparing a major overhaul of video sharing website YouTube by creating “channels” to compete with broadcast and cable TV, according to a news report.
Email marketers constantly discuss concepts like relevance, lifetime value, dynamic content, automation and delivery. But what about the more mundane topics like data security? In the last few months, consumers have received a number of notifications explaining that security failures have compromised email addresses and provided third parties with potential access to digital identities. Ryan … [Read more…]
Yahoo! has launched its royal wedding website, featuring a live stream of the event and a visitor guestbook where you can leave your marriage advice for the couple.
Last week, the UK’s struggling Sport Media Group finally went into administration. The Daily Sport and Sunday Sport newspapers were never top on the sales figures from British the newsstands, but their slow death is a reminder that the challenges to the business models of media groups are far from over. Here’s why…
Delivering an excellent online experience to both customers and employees is an important part of marketing your brand. But with users demanding more interactive dynamic services putting increasing pressure on marketing teams, maintaining an always online and available service can sometimes be a challenge. Owen Garrett, e-tail specialist, Zeus Technology offers 5 key ways for … [Read more…]
Car giant Ford has embarked on a new social media campaign, featuring a puppet named Doug and some of the talent behind major US comedy shows, including The Simpsons, The Office: An American Workplace and Curb Your Enthusiasm.
Publishers are most interested in promoting advertisers from the travel industry, with 73 per cent citing this as one of the most important sectors for their online advertising, according to a new study.
Publishers are most interested in promoting advertisers from the travel industry, with 73 per cent citing this as one of the most important sectors for their online advertising, according to a new study.