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Delicious, Tap11.com and YouTube’s founders – Hot dotcoms to watch

May 12, 2011

YouTube’s founders Steve Chen and Chad Hurley are making plans again. Last week’s purchase of pioneering social bookmark tool Delicious has been followed by a social intelligence tool, Tap11.com. It’s all through their holding company Avos, but given the track record, there’s a lot we should be expecting from Chen and Hurley. Tap11 looks set … [Read more…]

Uncategorized analytics, content, Facebook, Google, marketing

Guest comment: The advent of the ‘social internet’

May 12, 2011

With social media becoming the norm, how valuable are these new social connections to advertisers? Rupert Staines, managing director of RadiumOne, discusses how the internet has evolved to become a social platform in its own right and has changed the face of online advertising.

Uncategorized advertising, brands, comScore, content, Facebook

YouTube online movie rental launch

May 10, 2011

LoveFilm, iTunes and Amazon are bracing themselves for a major launch from Google-owned YouTube into the online movie business. A global deal with key Hollywood studios will give YouTube access to 3,000 online movie titles to rent in its movie store. This is a major step in the battle for long-form content and the ownership … [Read more…]

Uncategorized Amazon, Apple, brands, content, global

Internet regulation in China – New structures to meet new challenges

May 10, 2011

The regulation of online content and businesses has proved a difficult challenge for all countries. Latest to change their approach is China, with the government this week announcing a new agency to oversee internet regulation in China. This comes as big Chinese firms float in the US and investors are looking for clearer guidance about … [Read more…]

Regulation, Uncategorized China, content, global, government

Many parents 'unaware how to protect kids on social networks'

May 10, 2011

Most parents are concerned about the risks social networks pose to their kids, but now many know how to protect their kids online, and even fewer parents use the necessary tools and techniques to ensure their children’s safety, according to a new survey.

Uncategorized brands, content, technology

Many parents ‘unaware how to protect kids on social networks’

May 10, 2011

Most parents are concerned about the risks social networks pose to their kids, but now many know how to protect their kids online, and even fewer parents use the necessary tools and techniques to ensure their children’s safety, according to a new survey.

Uncategorized brands, content, technology

Online learning tool ‘Pen pal 2.0’ connects classrooms around the world

May 9, 2011

A former primary school teacher is behind the launch of Oddizzi, a new online learning tool which will allow classrooms around the world to connect with each other.

Uncategorized content, games, global, government, Maps

Top tips: Using Wikipedia as a marketing tool

May 6, 2011

Wikipedia often overlooked and misunderstood as a marketing tool, but a new guide offers some tips to get the most out of the popular user-generated website.

Search, Uncategorized content, Facebook, marketing

Traditional metrics ‘inflating online ad reach 2.6 times’

May 5, 2011

Traditional audience measurement metrics that do not adjust for cookie deletion overestimate the number of unique users by two to threefold, according to a new report.

Uncategorized advertising, Australia, comScore, content, global

YouTube buys social bookmarking firm Delicious from Yahoo

May 3, 2011

YouTube has bought the online social-bookmarking service Delicious from Yahoo for an undisclosed sum.

Uncategorized, Video content, Google, Yahoo, YouTube
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