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Top quarter of ads ‘2.5 times more likely to engage users than average’

December 9, 2011

Consumers are 2.5 times more likely to engage with ads that performed in the top 25%, with a dwell rate of 16%, as compared to ads in the benchmark average, according to new research.

Uncategorized advertising, agencies, content, media, technology

Shirt maker Thomas Pink launches online recommendation tool

December 9, 2011

Thomas Pink has launched an online recommendation tool to drive customer engagement and sales.

Search, Uncategorized content, technology, UK

StumbleUpon revamps site to boost user engagement

December 8, 2011

Web discovery and social bookmarking tool StumbleUpon has revamped its site with a raft of new features.

Search, Uncategorized brands, content

India demands Facebook and Google to censor content

December 8, 2011

India has demanded that Internet sites like Facebook, YouTube, Twitter and Google to screen and remove offensive content about religious figures and political leaders as soon as they learn about it.

Uncategorized China, content, Facebook, Google, government

Top tips: Online video advertising: Can we make the complicated, simple?

December 6, 2011

The European online video advertising market saw a growth of 100% in the first half of 2011*. But what are the reasons for this success and can it continue? Brian Fitzpatrick, Managing director, Europe, Adap.tv, takes a closer look…

Uncategorized advertising, agencies, brands, broadband, content

RadiumOne debuts social sharing platform

December 6, 2011

Digital ad network RadiumOne has announced the launch of its new social sharing platform, Po.st, enabling consumers to share content via Facebook, Twitter, StumbleUpon, LinkedIn, email and other online destinations.

Uncategorized content, email, Facebook, global, Twitter

18th century newspapers go online

December 5, 2011

Four million pages of newspapers from the 18th and 19th Centuries have been made available online by the British Library.

Search, Uncategorized content, newspapers, UK

Google launches YouTube analytics tool

December 2, 2011

Google has replaced YouTube Insight with YouTube Analytics, giving online video producers a more detailed statistics on how their content is watched.

Uncategorized analytics, content, demographics, Google, infographic

Salesforce mixes social media with CRM after Radian6 buy

December 2, 2011

Salesforce has unveiled a new social insights platform that integrates Radian6 into its core Customer Relationship Management (CRM) software.

Uncategorized analytics, content, CRM, Facebook, marketing

Tablet sales eat into quater of notebook sales: study

December 2, 2011

Purchases of touch-screen tablet computers are expected to increase at 81% during 2010-2015, with about one quarter of tablets bought this year were instead of notebooks, according to new research.

Uncategorized Apple, content, marketing
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