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Top tips: Good Data – A practical solution to data privacy

September 20, 2012

Web users are becoming wary of the online ad industry when it comes to data privacy. Marc Guldimann, founder and CEO of Enlinken, looks at how to bring back confidence in the online ad world.

Uncategorized advertising, content, ecommerce, marketing, Privacy

Procter & Gamble teams with Google for Football YouTube channel

September 19, 2012

FMCG giant Procter & Gamble has struck a deal with Google to create a football-based YouTube channel to promote its Gillette male grooming brand.

Uncategorized brands, content, Europe, FMCG, games

Procter & Gamble teams with Google for Football YouTube channel

September 19, 2012

FMCG giant Procter & Gamble has struck a deal with Google to create a football-based YouTube channel to promote its Gillette male grooming brand.

Uncategorized brands, content, Europe, FMCG, games

Viacom debuts ‘District MTV’ music and fashion news site

September 19, 2012

Viacom has unveiled plans to launch District MTV, a new site in the UK, Italy, France, Germany and Spain, offering brands a new platform to connect with music and fashion fans.

Uncategorized brands, content, France, Germany, global

Marie Claire runs first UK video ad in print magazine

September 18, 2012

In a UK first, Marie Claire is inserting a video ad on the pages of its October issue, set to play once a reader turns to page 35 and 35.

Uncategorized content, Entertainment, marketing, media, Russia

Top tips- How to be a better SEO professional

September 18, 2012

As the top slot on Google becomes prime estate for brands, the demand for search engine optimisation (SEO) professionals is on the rise. Richard Baxter, Founder of SEOGadget, argues that many SEOs still need to grasp the breadth and depth of it as a marketing discipline.

Search, Uncategorized brands, content, Google, marketing

Right to reply: Retailers unprepared for Christmas mobile shopping boom

September 18, 2012

Recent IMRG statistics indicate that mobile transactions are set to boom in the run up to Christmas (Source: IMRG Capgemini Quarterly Benchmarking Index, Aug 2012) highlighting the need for organisations to optimise their mobile websites in order to take advantage of the additional visitors predicted on mobile devices by Christmas 2012.

Uncategorized Christmas, content, email, UK

Web users ‘27 times more likely to click video ads’

September 17, 2012

The click-through rate (CTR) for online video is 27.4 times that of standard banners and almost 12 times that of rich media ads, according to new research.

Uncategorized advertising, agencies, brands, content, global

Google removes Pirate Bay from search autocomplete

September 17, 2012

Google has shut off the auto-complete terms for The Pirate Bay on its search engine, as the firm steps up its copyright clampdown.

Uncategorized content, games, Google, media, music

French sites demand Google pays for using their content

September 14, 2012

France’s leading online newspaper publishers have called for a new laws to Google and other search engines to pay them for using their published content.

Uncategorized advertising, content, France, global, Google
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