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Over two-thirds (70%) of brand pages on Facebook post less than one update per month, with company pages among the least social, according to new research.
Myspace is planning to launch a $50m Spotify rival, as the former social media market leader looks to reposition itself as a social music tool.
YouTube has launched a Wii U compatible version of its video sharing site, as the Google-owned service looks to expand its use among gamers.
As 2012 comes to a close, we look back at some of the biggest online video virals of the year. This week, we look at the hugely successful (and rather controversial) ‘Kony 2012’ campaign, that raised a huge amount of awareness about the plight of children caught up in Uganda’s conflict.
Getting your content discovered in search engines has been the battle digital marketers have been fighting for almost 20 years. It’s a combination of both art and science, and there are simple steps that should be on every marketers’ agenda. Danny Meadows-Klue has been teaching Search Engine Optimisation since the late 90s, and here he … [Read more…]
The way people consume media and shop on their mobile phones is changing rapidly on a global scale, with significant increases in mobile banking, research and the purchase of ‘real’ goods, according to a new study.
Americans spent more than 34 hours per week in front of a TV set in Q2, 2012, where they watched traditional TV, DVDs and played games, according to a new report.
Organisations can no longer be satisfied with 3% conversions from customer acquisition strategies, argues Wayne Morris, General Manager at Maximiser.
Christmas shoppers are expected to spend a total of £86bn this year, according to a report* ‘UK Retail 2012 and Beyond’, just published by Verdict Research in association with SAS UK.
Christmas shoppers are expected to spend a total of £86bn this year, according to a report* ‘UK Retail 2012 and Beyond’, just published by Verdict Research in association with SAS UK.