Facebook 'could advertise to children after new US laws'
Internet giants such as Facebook, Google and Apple could soon be allowed to advertise to children, as new US laws look set to come into force.
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Facebook ‘could advertise to children after new US laws’
Internet giants such as Facebook, Google and Apple could soon be allowed to advertise to children, as new US laws look set to come into force.
Short video clips are better for ad placement – study
Ads placed in short video clips, such as popular cat videos, are more effective than when paired with long-form content, according to a new study.
‘Tablet Tuesday’ set to break records as Christmas Day downloading fever to grip world
Christmas Day has been labelled ‘Tablet Tuesday’ as consumers redeem the vouchers bought for them by last-minute shoppers, according to a new report.
Top 5 tips: E-commerce trends for 2013
Retailers will need to encourage vocal social loyalty and create tailored multi-device mobile offerings to fuel growth in 2013, according to this new report from ecommerce giant Rakuten.
Instagram to sell users’ photos to advertisers
Facebook owned photo app Instagram has asserted its right to sell its users’ photos to advertisers, sparking a wave of criticism from users and privacy campaigners alike.
UK SMEs increasing PR spend but neglecting media basics
A new survey of UK SMEs commissioned by Mynewsdesk has found that whilst 94% of SMEs see the benefits of PR and 49% expect to increase PR expenditure in 2013, the vast majority are lacking the knowledge, strategy and tools to make the most of their investment.
Romeo Beckham sparks internet buzz in Burberry viral video
Romeo Beckham has made his modelling debut in the new Burberry campaign, causing a huge amount of internet buzz for the brand.
UK leads world for online shopping and video- Ofcom
Shopping online and video viewing is more popular in the UK than any other country in the world, with uptake being driven by mobile and tablet devices, according to a new report from Ofcom.
John Lewis tops Christmas viral chart
John Lewis has had the most effective social video strategy in the run up to Christmas, according to new research from branded video distribution network, goviral.