Real time bidding trends: Mobile spend set to rise (infographic)
With real time bidding on the rise, this new infographic from the Rubicon Project provides an overview of the European market for mobile real-time bidding (RTB).
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Mobile streaming trends: How are consumers using their smartphones and tablets? (infographic)
Mobile users in the US and Europe are more likely to stream user generated videos, while tablet users stream more TV shows, according to new research looking into the media habits of people on the move.
Marketers to increase social media ad spend in 2013
U.S. consumers spend 20 percent of their online time and 30 percent of their smartphone time on social media—accounting for a whopping 121 billion minutes each month. And marketers are starting to adjust their ad campaigns and budgets to keep pace, according to a recent survey commissioned by Vizu, a Nielsen company.
Shazam hits 300 million users, revamps Apple and Android tablet apps
Media discovery service Shazam has reached 300 million users, as the firm announces new apps for the iPad and Android tablet devices.
Kids social network Binweevils gets album deal
Social network for kids BinWeevils has inked a deal with Sony to launch a new album, as it looks to emulate the success of Moshi Monsters and Club Penguin.
Google begins first public trial of augmented reality glasses
Google has unveiled further details of its upcoming augmented reality eyewear, dubbed ‘Google Glass’, along with a competition allowing the public to test the device for the first time.
Yahoo revamps homepage with Facebook content
Yahoo has overhauled its homepage with a raft of new features, including online content recommended by Facebok users.
Right to reply: Time shifted TV on the rise- but big screens are still king
New research this week from Thinkbox suggests that on-demand viewing drove up TV viewing to 4 hours per day in 2012. Jerome Rota, SVP of Consumer Products and Services at Twonky looks at changing TV habits, and why people still prefer to watch content on their TVs rather than tablets or PCs.
Lexus appoints Reevoo to boost social media
Lexus has appointed Revoo as the car brand looks to boost its social media tools.
Mobile cinema goers ‘are biggest movie fans’
Mobile-connected moviegoers are bigger movie enthusiasts than the average US moviegoer, according to Nielsen NRG’s 2012 American Moviegoing report.