Vimeo adds ‘pay-per-view’ option for content creators
Video-sharing site Vimeo has launched an on-demand pay-per-view model, letting users make money from video- provided they have a big enough audience.
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Video viral of the week: Dove confronts beauty PhotoShoppers with hoax plugin
Dove took its ‘Campaign for Real Beauty’ up a notch this month, as the Unilever brand deployed a fake PhotoShop plugin to catch designers in the act of manipulating model images. See why it’s our video viral of the week below…
Top tips: How to avoid the pitfalls of a multi-national website
A strong online presence has transformed opportunities for international expansion. Yet while most organisations now recognise that a local language site – and not just a poor translation – is essential, how many truly understand the impact on revenue and the brand value implications of failing to deliver country sensitive as well as language specific … [Read more…]
E-books added to UK’s ‘basket of goods’
E-books have been added to the basket of goods and services used to calculate inflation rates, reflecting the growing trend of buying digital versions of books on electronic readers such as the Kindle and Sony E-Reader.
WeSEE visual ad targeting ‘turns images into keywords’
UK tech start-up WeSEE has launched a visual-based ad tool, letting brands target images and videos in the same way as keywords.
Internet Explorer 10 ‘will run Flash’ after surprise U-turn
In a surprise move, Microsoft has reversed its decision to ditch Flash support for its new Internet Explorer and Windows 8 products.
Clearasil runs Kinect X-Factor school competition
RB’s skincare brand Clearasil and Microsoft Advertising have launched a campaign to offer teenagers the chance to win an exclusive performance for their school from X Factor finalist Amelia Lily.
YouTube gives all content creators a new-look channel
YouTube’s ‘One Channel’, a new look channel design for video content creators, has gone live after a short beta test, as the firm looks to boost its online video advertising revenues.
Adobe revamps ‘marketing cloud’
Adobe has provided its customers with new mobile capabilities for analytics, social app development, aimed at smartphone and tablet content, it revealed at its Adobe Summit 2013.
TVCatchup under threat? European court rules against retransmission sites
Web and mobile app TVCatchup suffered a setback this week, after the European Court of Justice ruled that broadcasters can block Internet platforms from streaming their output on the web.