Return Path offers sneak peek into competitors’ email campaigns
Email marketing firm Return Path has launched Inbox Insight offering clients a view of how competitors email campaigns are performing.
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Google forced to offer clearer search labels after EU probe
Google has been forced to change the way it displays search results in Europe, amid concerns it might be abusing its dominant market position.
Baidu to buy Chinese video site for $400m?
Baidu is in talks to buy online video firm PPS Net TV as the Chinese search giant looks to expand its web presence, according to a new report.
Adobe offers ‘predictive publishing’ for Facebook campaigns
Adobe Social has new ad tool that predicts social engagement on individual pieces of content and automatically suggests ideal timing to improve how that content will perform.
Shazam offers interactive cinema ads for brands
Shazam has partnered with cinema advertising firm Screenvision to run interactive ads in US cinemas.
Right to reply: Apple results show 3 themes to watch
Apple posted its first profit decline in a decade this week, but the electronics giant still beat expectations despite a perceived lack of innovation. Ian Fogg, IHS Electronics & Media Senior Principle Analyst, looks at how Apple’s results demonstrate where it has sustainable differentiation from competitors, and what this means for the future of ‘iDevices’.
Ping.Me adds people discovery tool
RadiumOne, has updated its PingMe social messaging mobile app with a new location-based people discovery feature, allowing users to find and meet new people that are near their current location.
Case study: Interactive landing pages boost Mobster mobile ad conversions by 58%
Mobile content entertainment company, Mobster was seeking new ways to boost mobile profitability and to increase the number of new subscribers for its mobile apps. It engaged ad network DMG (DSNR Media Group) to drive improved performance for online advertising in the Dutch market. This case study shows how the optimised ad targeting resulted in … [Read more…]
Samsung developing ‘mind-control’ for tablets
Following the eye-controlled features on its latest smartphones, Samsung is now reportedly working on a mind-controlled tablet.
IPC debuts ‘inspired conversations’ for brand engagement
IPC Media has launched Inspired Conversations, a new ad platform that lets brands engage with consumers across the publisher’s websites.