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During 2013, Aviva overhauled its email marketing strategy with the help of Alchemy Worx. This case study looks at how the car insurance firm’s counter intuitive ‘send more email’ approach generated a 48 per cent rise in the number of quotes requested, as well as seeing a 4-fold increase in click throughs.
Facebook has launched a list of trending topics personhalised to each user, as the social network continues to rival Twitter as the number one source for social news.
The vast majority (94%) of consumers acknowledge have taken steps to break off communication with brands that ‘mistarget’ them online, including automatically deleting emails, unsubscribing from lists and never visiting the site again, according to new research.
As 2014 dawns, Rakuten LinkShare offers 6 key tips for marketers running cost-per-acquisition programmes, outlining the importance of good data and using seasonal highs and lows to your advantage.
The latest IPA Bellwether survey indicates that marketing spend is at its ‘strongest rate in nearly 13 years’ as worries about the larger economy fall and the internet spearheads growth.
Mirriad has made a series of high-profile hires, as the agency continues to expand its digital product placement that lets brands retroactively place their adverts into old TV reruns.
Netflix has received its first Oscar nomination for the documentary The Square, marking the video streaming site’s continued move towards mainstream adoption.
Adobe has united its campaign and experience tools as it continues to expand its ‘Marketing Cloud’ suite for advertisers following its acquisition of Neolane last year.
Lay’s is running a second campaign for its crowdsourced “Do Us A Flavour” ads, this time incorporating Instagram and Twitter, as Pepsico’s crisp brand looks to boost its reach on smartphones and tablets.
Adap.tv, a division of AOL Networks, has signed an agreement to provide a video ad private marketplace for Guardian News & Media.