Jose Mourinho becomes Yahoo football ambassador
Chelsea football manager Jose Mourinho has signed up to Yahoo as its global football ambassador for 2014.
content
This is test content description really just to see what happens
Top tips: Optimising business performance – why does the web get left behind?
As organisations candidly admit that there is no such thing a single channel strategy anymore, Nick Keating, VP EMEA, Maxymiser, insists, optimisation is far less about tactical improvements to the website and far more about optimising and improving business performance across the board.
Global tablet sales: Android overtakes iPads with 62% share
During 2013, Android tablets outsold iPads for the first time, getting almost twice the sales of its Apple rival, according to new data from Gartner.
Microsoft ‘SurroundWeb’ projects content direct to your walls
Microsoft has created a 3D browser that projects digital content to every wall of a user’s room- potentially showing how technology interfaces will evolve beyond screens.
Apple reveals CarPlay: Ferrari, Mercedes-Benz and Volvo put Siri on the dashboard
Apple has launched CarPlay, a new system that lets users access iOS features in their car, as the technology giant looks to rival Google’s Android in the growing trend for ‘The Internet of Things’.
Blogger engagement service hits 1,000 members
A blogger engagement service which acts as a marketing tool for wide ranging brands is today celebrating its 1000th member sign up, signifying an audience of around five million reached.
Top tips: APIs- A marketer’s secret weapon
Understanding the world of APIs will help marketers develop smarter mobile campaigns. James Parton, European director of Twilio looks at how marketers can utilise technology to enhance their campaigns.
Google and Yandex unite for real-time bidding ad scheme
Russia’s largest search engine, Yandex, has struck a real-time bidding (RTB) partnership with Google, granting its ad clients access to Google’s DoubleClick AdExchange.
Mobile ads ‘twice as effective as PCs’- BBC study
Advertising that runs on mobile devices is much more effective than that on PCs, particularly when it targets affluent users, according to new study.
Guest comment: Why the internet won’t canniballise TV advertising
The internet once threatened to cannibalise TV advertising – it won’t. Andy O’Brien, Creative Director at Amaze finds out why.