Mitre kicks off digital drive with 1DA
Football brand Mitre has appointed communications agency 1DA to handle its international digital innovation and communications.
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Price comparison firm Become Europe in mobile drive with Netbiscuits
Price comparison provider Become Europe has announced a global partnership with mobile technology firm Netbiscuits.
UK mobile video trends: Brits lag behind for smartphone media consumption
In contrast to other countries where smartphones are used more often than the television, laptop or tablet, UK multiscreen users still favour the television, despite having the highest smartphone penetration of any other country surveyed, according to new research.
Formula One social media rankings: Lotus races to pole position
Ahead of the new season, the first ever index ranking Formula 1 teams according to social media performance has been launched – Lotus top the league, ahead of Williams and Red Bull who claimed second and third places respectively.
BBC reveals new ‘Netflix-style’ iPlayer
The BBC has unveiled an update to its on-demand iPlayer service, which will include new online-only shows for “a BBC Three audience”, as the broadcaster looks to emulate the success of Netflix.
Facebook ROI or RIP? Brand’s organic reach is ‘destined to die out’
Organic reach of the content brands publish in Facebook is destined to hit zero, with brands forced to pay to reach fans instead (or jump to other platforms), according to new research from Ogilvy.
Internet turns 25: Six ways it can improve
To mark the ‘silver jubilee’ of the web, the Institution of Engineering and Technology (IET) is drawing attention to the huge contribution the internet has made to society while calling for a global debate about how we develop the web and improve digital skills to make sure it continues to create opportunities and enhance people’s … [Read more…]
Americans spend 60 hours a week accessing media (infographic)
The average American consumes close to 60 hours of content each week across different platforms like television, radio, online and mobile, according to new research from Nielsen.
Construction giant Travis Perkins revamps website
Travis Perkins, one of the largest suppliers to the UK’s building and construction markets and a FTSE 100 listed company, has launched its new website, created by Amaze, to support the presentation of the Group’s 2013 full year results by new CEO, John Carter, on 26 February.
BBC ramps up mobile search
The BBC has rolled out a new search engine for its content on mobile, as the broadcaster looks to broaden its mobile reach.