This is test content description really just to see what happens
Nine out of ten (90%) global marketers are not trained to calculate return on investment (ROI), and 80% struggle with being able to properly demonstrate to their management the business effectiveness of their spending, campaigns and activities, according to new research.
60% of UK consumers shop online every week, with over half preferring to complete purchases while in bed via laptop or tablet, according to a new poll.
Google has updated its terms of service, explaining to users that their incoming and outgoing emails are automatically analysed by software to create targeted ads.
The local market can be a major factor for Americans under 35 in determining their brand loyalty, according to new research from Nielsen.
Butlins has reached the milestone of 100,000 ‘likes’ on its Facebook fan page, making it the first domestic holiday company to do so.
With the football World Cup in Rio offering a fantastic potential revenue boost, Tim Axon, Head of Gaming, Maxymiser, insists betting companies need to get their mobile Big Event Betting strategies in shape – and fast. Trying out new content and ideas at Cheltenham and the Grand National could be the key to re-engaging customers, … [Read more…]
Facebook is taking new additional steps to improve the quality of what people see in the news feed, clamping down on posts that use underhand ‘link-baiting’ techniques to entice users to click ‘like’.
Condé Nast Britain has signed a deal with RadiumOne that will see it using a ‘programmatic native’ approach – using RadiumOne’s technology to programmatically extend the reach of its titles’ content and sponsorships to reach connected audiences across all platforms and devices.
Over one in four British consumers now owns a tablet, as advertisers spent a record £6.3 billion in 2013 to reach people surfing the internet across an increasing array of devices, according to the latest Internet Advertising Bureau UK (IAB) Digital Adspend report, conducted by PwC.
AOL has launched the UK edition of Engadget, as the ten year old technology publisher reaches 10.27 million month unique visitors.