Rakuten reveals ‘power channels’ influencing brand sales (infographic)
Digital marketing firm Rakuten Marketing has revealed the global retail power channels influencing sales for over 400 brands across the fashion, luxury and beauty sectors.
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Milkmen go mobile: DairyCrest debuts mobile optimised site
milk&more, a Dairy Crest group company focused on free doorstep delivery is improving the traditional daily milk and grocery delivery by developing a mobile optimised site for the first time.
Case study: Digital hub helps First Great Western to keep Dawlish train line on track
After the sea wall on the Dawlish line is badly breached, First Great Western partners with ORM to create a travel advice hub for users of the washed away railway line. This case study looks at how customers and the public were kept in the loop on progress restoring the vital and historic rail line- … [Read more…]
Instagram images ‘perform better than traditional stock photos’ for digital ads
Instagram photos can be more effective than traditional studio shots and stock photos for internet ads, according to new research.
Camera pics drive surge in mobile traffic to Instagram, SnapChat and Vine
Mobile first’ social networks Instragram, Vine and SnapChat are enjoying a surge in users in the US, boosted by camera content, according to new data.
AOL announces digital content line-up with James Franco and Ellen DeGeneres
AOL has announced a slate of original programming at its Digital Content NewFront in Brooklyn, featuring stars such as James Franco, Sarah Jessica Parker, Zoe Saldana, and Ellen DeGeneres.
UK gets first brand safety kitemarks to reduce online ad misplacement
The first kitemarks for brand safety online have been awarded today to 9 companies that meet industry-agreed standards to reduce the risk of ads being served next to inappropriate or illegal content online.
Top tips: The brawn identity- Protecting against defamation online while boosting brand identity
The Defamation Act is a new UK libel law that is aimed at giving better protection to people expressing their opinions online and came into force in January 2014. The Act requires claimants to show that they have suffered ‘serious harm’ before suing. The legislation is good news for online businesses, making it harder for … [Read more…]
Spain leads US and UK for ‘multi-platform’ digital use
More than two thirds (66%) of the Total Digital Population in Spain now accesses the internet via more than one device in a month; compared to 65 percent in the U.K. and 58 percent in the U.S.
Turkey digital ad spend grew 24% in 2013
The digital marketing communication industry in Turkey continued its double digital growth, with a 24% rise during 2013 hitting 1.17bn TL (£328m) in ad spend.