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The Economist has launched a new multi-platform advertising package for brands called “First Impression” with this week’s issue, letting brands measure the impact of their campaigns across all Economist channels, including web, mobile web, tablet app, and mobile app for the duration of the campaign.
Creating native content for publishers, such as reviews and guides, can be much more effective in converting consumers than the traditional news category. Antoine Boulin at Purch (formerly Techmedia) looks how publishers can leverage the relationship between content and commerce and use this to create stronger commercial relationships with advertisers.
The Asia Pacific area (APAC) is producing 48% of all social buzz, ahead of Europe Middle East and Africa and the Americas, with Japan and UK leading the way for countries, according to new research.
The world’s premier footballing event in Brazil would be won by Mexico if the competition was based on social media audiences, according to programmatic advertising experts, RadiumOne UK.
The average open rate for emails is 17.1% but the number of emails sent to extinct addresses has fallen dramatically as marketers and automation tools take more care to clean their lists, according to new research.
Blippar has reportedly bought Layar as the two firms look to join forces in the growing augmented reality market.
Mobile ad firm Amobee has bought Adconion and Kontera, for $235m and $150m respectively as it looks to expand into the wider digital ad space.
Google will create a premium, programmatic Web video ad exchange to capitalize on shifting ad budgets and further entrench itself into the digital-video space.
The World Cup is the biggest sporting event in the world, searched for more than the Olympics, the Superbowl and the Tour de France combined, according to new research from Google which looks at how marketers can engage the new mobile savvy generation of fans.
In February 2014, 44.9 million people (equaling 79% of Germany’s online population) watched videos on their laptop or desktop computers. While PC viewership numbers have been stagnating in comparison to 2013 due to high market penetration rates, mobile video consumption continues to rise.