Facebook lets advertisers appear more often in timeline
Facebook has raised the frequency cap on ads, letting brands appear twice as often in its users’ timelines, as the social network continues to steer brands towards paid ads.
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SoundCloud debuts ads to fund musicians
Soundcloud has introduced a new ad system, as its looks to woo musicians and labels to its music streaming platform.
The Huffington Post launches in India
The Huffington Post has teamed up with The Times of India Group, India’s largest media conglomerate, to launch an Indian edition of online news and entertainment publication.
Vine opens up to other video apps
Six second video platform Vine will now let users upload video clips created elsewhere, as the Twitter-owned firm looks to boost the usability of its app.
Third of mobile users ‘haven’t downloaded an app in a month’
Are smartphones reaching a saturation point? New research indicates that the number of downloaded apps is dropping- because they are getting too good.
Can the Premier League really block illegal highlight videos?
The Premier League has warned fans it is clamping down on Vines and Tweets of goals after thousands of users spread videos of goals on social media during the summer’s World Cup, but can the football organisation resally police the myriad of fan sites and social media accounts floating around the web?
Digital music trends 2014: Piracy remains a key problem
The digital music industry will experience slow growth in revenue over the next 5 years, from $12.3bn this year to $13.9 in 2019.
How Greggs turned a Google fail into a social win
Greggs has been embarrassed after a crude spoof of its logo started appearing as on a prominent Google search result- but the UK bakery chain managed to turn the situation to its advantage via some good humoured and timely social media management.
Miller Lite turns fan photos into national TV ad
Miller Lite has embarked on a user generated content campaign, encouraging fans to submit their own summer photos with the beer brand with the promise of turning the best ones into a nationwide TV campaign. This case study looks at how the campaign’s hashtag became the No. 2 branded hashtag on Twitter.
Fanta creates weekly comedy Vines
Fanta is using 6 second video platform Vine to create a weekly digital comedy series, “Fanta For The Funny,” aimed at teenagers and young adults.