Google copyright clampdown sinks pirates’ search rankings
Google’s latest effort to penalise copyright infringing websites has seen some sites drop 98% on its search engine, according to new data from Searchmetrics.
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New Google ‘Inbox’ app lets users manage email deluge
Google has launched a new app designed to help users sort their emails more efficiently.
Organic search accounts for over half of website traffic
Most website traffic comes from click-throughs from organic search results traffic, ahead of paid social and search methods, according to new research.
NSPCC revamps website to inspire ‘fight for every childhood’
NSPCC has revamped its website in collaboration with Amaze as the children’s charity looks to highlight its work against child abuse.
Pharmaceutical digital marketing shake-up as millennials turn to web for self-diagnosis
There’s a generational shift in patient behaviour as going online for self-diagnosis becomes a mainstream behaviour, bringing with it a shift in pharmaceutical digital marketing.
Elf and safety: Air New Zealand gets into the Hobbit for epic viral video
Most flight safety videos can be tedious affairs, but this new video from Air New Zealand transports us to Middle Earth, with a host of stars from the new Hobbit movies adding new meaning to ‘elf and safety’.
Too many retargeted ads ‘put people off buying’
Over half (55%) of consumers are put off buying products or services if they see the same ad online multiple times, but the type of website where the ad appears can make a big difference according to new research.
Google ‘barometer’ offers customer insights across 46 countries
Google has launched its latest Consumer Barometer planning tool, letting marketers monitor consumer media and shopping habits across 46 countries.
Marketers increasingly choosing Facebook video over YouTube
Google’s dominance of the online video ad sector is under threat, with new research showing that the number of videos directly upload to Facebook could soon surpass videos linked from YouTube.
SnapChat gets first ‘creepy’ ad (in a good way)
After months of speculation, SnapChat has finally launched the first ad on the chat app, featuring a 20-second ad for new horror film ‘Ouija’- amid complaints that its ‘scaring’ users.