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In a warning to all native advertisers, Modelez has seen its latest marketing stunt fall foul of the Advertising Standards Authority (ASA). The FMCG giant failed to notify viewers that a series of YouTube videos featuring an ‘Oreo Lick Race’ were paid for by the company.
Eight in ten internet advertisers in Spain use video for their marketing or communication actions, with branded videos proving most popular and short form videos the fastest growing, according to new research.
Brands are still in the dark about three quarters of their online audience, with new research showing that UK consumers are sharing over three times more information on ‘Dark Social’ channels than via social channels like Facebook.
Google has launched a new ad-free subscription experiment, letting users pay a monthly fee to view content on select publisher’s websites without any banners.
Advertisers who position and sequence their Facebook ads to take customers down the conversion funnel can experience an uplift in view-through and subscription rates, according to research from Facebook.
Gartner recently released its Top 10 Strategic Technology Trends For 2015 with many of the items on the list proving to be potentially disruptive to the eCommerce industry. Here, Gavin Masters, Head of eCommerce Consultancy at Maginus, explains the importance for retailers to react to these developments.
To celebrate Mothers Day 2014, retailer Cardstore created a viral video with a twist. This case study looks at how the US card retailer filmed fake webcam job interviews for the ‘world’s toughest job’ to become a viral hit and get 22 million YouTube views.
Just what is spurring the recent growth in affiliate marketing among travel companies? Enrique Fernández of AffiliRed looks at 6 key drivers, including new techniques like white labelling and intelligent chat software and how they are changing the way travel companies are marketing themselves.
News agency Reuters will no longer allow comments on its stories, instead moving all discussions to social media and online forums in a bid to avoid potentially offensive material appearing on their articles.
Twitter is planning to convert casual visitors into registered members, counting them as users even if they never sign on, as the embattled social network looks to boost its flagging reach.