Twitter is planning to convert casual visitors into registered members, counting them as users even if they never sign on, as the embattled social network looks to boost its flagging reach.
Twitter has launched a new feature that lets let new users see what’s happening on the social network without having to find people to follow.
Instant Timeline was revealed at the company’s first analyst day in San Francisco, and will arrive on the social network next year.
Twitter is looking to woo more people to the website, and explained the new feature in a blog post: “We’re working on ideas such as an instant, personalised timeline for new users who don’t want to spend time cultivating one on their own.”
For example, first-time tweeters will be able to pick from categories like sports, television and technology and be automatically shown a feed of interesting tweets and users.
Twitter is also looking to better engage with the 500 million people who visit the social network without logging in, announcing that the site will offer more content recommendations to logged-out users.
The firm also announced that the ability to record and share videos natively on Twitter will be introduced “in the first half of next year”.
“Aside from just watching video more easily on Twitter, you should be able to record, edit and share your own videos natively on Twitter too,” said the firm.
“Alongside short looping Vine videos, we think you’ll have fun sharing what’s happening in your world through native video.”
Twitter has also announced plans to enhance the Direct Messaging feature next year.
“We have several updates coming that will make it easy to take a public conversation private,” the firm added. “The first of these was announed today and will begin rolling out next week: the ability to share and discuss Tweets natively and privately via Direct Messages.”