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In the next few years, Generation Z – those born around the year 2000 – will be hitting their upper teens, entering their 20s and then embarking upon their careers. The challenge for businesses is finding a way to market to this new generation – a generation which interacts with society very differently to its … [Read more…]
There are four key considerations that digital marketers should focus on to help their websites achieve and maintain high rankings within Google UK searches, according to a new report.
Dresses that block mobile signals, data doctors and choosing how you consume content are all set to be big trends in the coming year, according to new reseacrh.
Microsoft has started accepting payments made using bitcoins to add funds to Microsoft accounts that can then be spent on a variety of Microsoft services.
China accounts for two of the six companies with the highest online media revenues and four of the 10 fastest-growing, according to the latest Digital Media Index from global research and advisory firm Strategy Analytics which analyses revenue trends across 44 public digital media companies.
eBay has updated its iPad app following news that 59% of its users are multi-screen shoppers.
With chat apps blurring the lines between social media and mobile, the digital marketing landscape just got a whole lot more complicated. With Instagram now bigger than Twitter, China’s giants going international and still many links being shared on untrackable channels like email, marketers need to think beyond Facebook if they want to engage their … [Read more…]
Google is shutting down its Google News service in Spain ahead of the introduction of a new intellectual property law is introduced.
The shifting sands of SEO best practice continued to challenge marketers this year. Major new algorithm changes meant that low quality links, guest blogging posts and Google+ authorship were all relegated on Google results pages. However, Google felt the squeeze of EU pressure this year, as the dominant internet giant was forced to submit to … [Read more…]
As 2014 draws to a close, John Watton, EMEA Marketing Director, Adobe Marketing Cloud looks at how mobile, cross-channel, data driven marketing and customer experience will impact the marketing landscape in 2015.