This is test content description really just to see what happens
2014 was a breakthough year for digital marketing in india, with a surge in smartphone use and car buying switching to digital channels in significant numbers. Neislen looks at the top insights and trends that received maximum eyeballs and engagement this past year and here’s our pick of the most popular trends impacting the Indian … [Read more…]
The Indian government has blocked more than 30 major websites including Vimeo, Daily Motion, Internet Archive and Github in order to prevent the spread of what it calls ‘jihadi activities’.
London-based start-up Tamoco has teamed up with BMW placing small chips inside a magazine allowing it to track and analyse readers’ responses using its cloud-based software platform.
Apple’s iTunes will now offer a refund for 14 days after purchase, bringing the company in line with European regulations and offering the prospect of de facto “trial periods” on the app store for the first time.
Google Play offers an untapped goldmine for video publishers, while Germany’s video content app monetization presents best-in-class model, according to new research.
Twelve of the UK’s largest brands and agencies in the marketing industry have signed on as partners to an ad tech accelerator initiative called Collider.
Back in 2012, car seat firm Britax saw its target audience were rapidly moving online. In response, the brand worked with Shopatron to produce a holistic digital strategy that embraced click and collect, mobile commerce and inventory optimisation. This case study looks at how the UK brand made smart use of technology to get a … [Read more…]
In the year when US online ad revenues overtook broadcast TV for the first time, the days of TV’s ad dominance look numbered. Online video and native ads are turning brands into publishers- and they need to adapt fast. This year we saw ‘old empires’ like Disney and DreamWorks bet on digital futures, while BuzzFeed’s … [Read more…]
61% of UK shoppers will have found gift ideas from researching the web site of online retailer, Amazon, this Christmas, with 50% getting ideas from searching on Google, according to new research.
Programmatic will get personal with the adoption of identity solutions, integration into CRM systems and specialised approaches to vertical targeting, according to a new report from real time bidding platform Turn.